Core Insights - The event celebrated the seventh anniversary of Realme, showcasing new technology concepts and announcing a significant flagship upgrade expected by the end of the year [1][3][10] - Realme's global sales have surpassed 300 million units, marking a new milestone for the brand [3][4] Product Innovations - Realme introduced two major technological innovations: a 15,000mAh concept phone and an "air conditioning" cooling system [7][9] - The 15,000mAh concept phone sets a new industry standard for battery capacity, featuring a 1200Wh/L energy density battery and a slim design with a thickness of only 8.89mm [9] - The "air conditioning" cooling system combines three cooling methods, allowing the phone to lower its temperature by up to 6°C during high-performance tasks [9] Brand Strategy - Realme aims to position itself as the "most playful" smartphone brand, focusing on engaging with young users through innovative products and collaborations with popular IPs [4][6] - The upcoming flagship model will represent a comprehensive upgrade, moving beyond incremental improvements to deliver a significant leap in design, technology, and user experience [10][12] - Realme's strategy emphasizes providing competitive products at targeted price points while differentiating through features like imaging, performance, and design [12]