Core Viewpoint - The rise of "internet celebrity" brand executives, who serve dual roles in advertising and public relations, is reshaping corporate communication strategies and management practices in the industry [1][7][9]. Group 1: Company Actions and Events - Xiaomi Group terminated Wang Teng, the former General Manager of the China Market Department, due to serious violations including leaking confidential company information [1]. - Wang Teng had a significant online presence with 1.83 million followers on Weibo, highlighting the influence of brand executives in the digital space [3]. - The incident has sparked discussions about the responsibilities and risks associated with brand executives acting as key opinion leaders (KOLs) [1][9]. Group 2: Brand Executive Roles - Brand executives are increasingly taking on the role of KOLs, engaging directly with consumers and leveraging their personal brands to enhance corporate messaging [2][5]. - Executives like Xiaomi's Wang Hua and BYD's Li Yunfei utilize social media to communicate product information and respond to public concerns, thereby deepening customer trust [8][9]. - The trend of KOLization among brand executives raises questions about the balance between internal management duties and external representation [7][9]. Group 3: Industry Trends - The shift towards KOLization reflects a broader trend in corporate communication, where companies are adapting to the rise of social media and the demand for authentic engagement [5][6]. - Executives are now seen as vital assets in marketing strategies, with their personal brands often overshadowing official corporate accounts [9]. - The dynamic between personal and corporate branding is evolving, necessitating new approaches to human resource management and corporate governance [7][9].

Group 1 - The company Realme has achieved a significant milestone by surpassing 300 million global smartphone sales, celebrating its seventh anniversary with the "Realme 828 Fan Festival" [1] - During the festival, Realme introduced new technology concepts focusing on battery life and cooling systems, and teased a major upgrade for its flagship product set to launch by the end of the year, promising Ultra-level product capabilities and innovative imaging collaborations [1][2] - Realme has consistently explored cutting-edge technology since its inception, with notable products including a 10,000mAh concept phone and a limited edition GT7 Aston Martin F1 performance flagship, catering to the needs of young consumers [1] Group 2 - The upcoming flagship product is expected to break the boundaries of the Pro series, with a multi-year preparation period indicating deep collaboration with imaging companies, suggesting significant advancements in imaging hardware and algorithms [2] - Realme has established emotional connections with young consumers through collaborations with top global IP resources, such as Dragon Ball, and promotional activities like zero-cost flash sales during the 828 Fan Festival [1] - The company has pioneered several innovative technologies, including a 15,000mAh concept phone and an air-conditioning cooling system for smartphones, showcasing its commitment to technological advancement [1]

Core Insights - The event celebrated the seventh anniversary of Realme, showcasing new technology concepts and announcing a significant flagship upgrade expected by the end of the year [1][3][10] - Realme's global sales have surpassed 300 million units, marking a new milestone for the brand [3][4] Product Innovations - Realme introduced two major technological innovations: a 15,000mAh concept phone and an "air conditioning" cooling system [7][9] - The 15,000mAh concept phone sets a new industry standard for battery capacity, featuring a 1200Wh/L energy density battery and a slim design with a thickness of only 8.89mm [9] - The "air conditioning" cooling system combines three cooling methods, allowing the phone to lower its temperature by up to 6°C during high-performance tasks [9] Brand Strategy - Realme aims to position itself as the "most playful" smartphone brand, focusing on engaging with young users through innovative products and collaborations with popular IPs [4][6] - The upcoming flagship model will represent a comprehensive upgrade, moving beyond incremental improvements to deliver a significant leap in design, technology, and user experience [10][12] - Realme's strategy emphasizes providing competitive products at targeted price points while differentiating through features like imaging, performance, and design [12]

Group 1 - The core theme of the event was "Be Yourself," celebrating the seventh anniversary of the brand with a focus on technological innovation and user engagement [1] - The company announced that its global smartphone sales have surpassed 300 million units, highlighting its commitment to meeting the needs of young consumers [1] - The brand plans to launch a flagship model by the end of the year, aiming for Ultra-level product capabilities that push the boundaries of smartphone technology [1][5] Group 2 - The company has introduced several innovative concept phones, including a 15,000mAh battery model and the world's first 100% silicon anode battery, achieving an energy density of 1200Wh/L [3][5] - A new cooling system was unveiled, featuring a combination of passive and active cooling technologies, which can lower the device temperature by up to 6°C during high-load gaming scenarios [5] - The brand is actively engaging with its community of over 17 million users through various events and collaborations with popular IPs, enhancing emotional connections with the target audience [3]