Core Viewpoint - Walmart Inc is facing potential backlash from Trump supporters due to actions taken by Christy Walton, an heiress of the company's founding family, who funded an ad for the "No Kings" movement that protests against Trump [1][2][6]. Group 1: Company Actions and Reactions - Walmart has been in conflict with the Trump administration over tariffs and the ability to communicate cost increases to consumers [1]. - The company has distanced itself from Christy Walton's advertisement, stating that it is not connected to or endorsed by Walmart [10]. - A Walmart spokesperson emphasized that Walton has no active role in company decisions [11]. Group 2: Impact on Customer Base - Christy Walton's involvement in the "No Kings" movement could alienate a segment of Walmart's customer base, particularly in rural areas that have historically supported Trump [11]. - There are calls from Trump allies for a boycott of Walmart, which could negatively impact sales [8][10]. Group 3: Financial Context - Christy Walton holds a 1.9% stake in Walmart and has a net worth of $18.6 billion, ranking her 117th among the world's billionaires [6][7]. - Walmart's stock closed down 1.01% to $94.83, with a year-to-date increase of 5.4% in 2025 [12].