Core Insights - The 2025 Shanghai Book Fair "Old Books New Knowledge: Treasure Book Fun" will take place from October 11 to 17 at Suzhou River Huazheng Bay, showcasing a blend of cultural heritage and modern reading experiences [1][2] Group 1: Event Overview - The event marks the second collaboration between the "Treasure Book Fun" initiative and Huazheng, following its debut in Shanghai campuses last November [1] - The market will feature over 20,000 ancient texts and publications, with nearly 3,000 types of literature, children's books, art, politics, law, history, and popular science books available at discounts as low as 30% [1] - A special section will highlight rare books, including signed editions and limited publications, enhancing the cultural experience for attendees [2] Group 2: Cultural Significance - The event aims to celebrate the historical intersection of Eastern and Western cultures, particularly at the site of St. John's University, which serves as a testament to Shanghai's rich cultural legacy [1] - The market will incorporate a "reading can be fashionable" theme, promoting the idea that historical reading experiences can be engaging and enjoyable [2][3] Group 3: Activities and Engagement - A series of lectures and exhibitions will be held, including a talk by Zhou Limin on Shanghai's cultural characteristics and an exhibition on historical architecture and local chronicles [3] - The "Book Aroma Wheel" service will be launched, allowing for the collection of old books in a nostalgic manner while integrating modern efficiency through online valuation and appointment scheduling [3] - Attendees will have the opportunity to learn about ancient book restoration techniques and printing methods, further enriching the cultural experience [3]