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广东“时尚密码”:休闲服装北上,织入新疆衣橱 | 岭南衣·秀新疆⑤
Nan Fang Nong Cun Bao· 2025-08-12 10:30
Core Viewpoint - The article highlights the growth and significance of Guangdong's leisurewear industry, emphasizing its integration with Xinjiang's cultural diversity and its potential to expand into international markets through strategic initiatives [1][5][23]. Industry Overview - Guangdong's leisurewear industry is recognized for its strong manufacturing foundation and market responsiveness, leading it to maintain a leading position in the national market [8][20]. - The industry has evolved significantly since the late 1970s, with the establishment of the first overseas-funded garment factory in Zhongshan, which marked the beginning of the region's garment manufacturing boom [9][10]. Historical Development - The 1990s saw the emergence of independent brands from OEMs in Guangdong, with notable brands like Yishion and UR being established, which have since gained national recognition [14][15][18]. - By 2024, Guangdong's textile and apparel enterprises are projected to generate revenues of 435.26 billion yuan, accounting for 11.86% of the national total [20][21]. Market Position - Guangdong's leisurewear not only dominates the domestic market but also holds a significant position in international markets, leveraging initiatives like "Xinjiang's products going south and Guangdong's products going north" to expand its reach [23][24][25]. - The denim segment alone accounts for over 60% of the national production, with the woolen industry generating an annual transaction volume exceeding 60 billion yuan [19][20].