Core Insights - The company reported a revenue of 2.219 billion yuan for 2024, with a fourth-quarter revenue of 605 million yuan, reflecting a 25% quarter-on-quarter growth [1] - The first quarter of 2025 showed a robust performance with a net cash flow from operating activities of 162 million yuan, a 130% year-on-year increase [1] - The company plans to distribute a cash dividend of 5.00 yuan per 10 shares, amounting to 77.54% of the net profit attributable to shareholders for 2024 [1] Financial Performance - The company achieved a total revenue of 2.219 billion yuan in 2024, with a significant increase in the fourth quarter [1] - The first quarter of 2025 demonstrated strong cash flow performance, with a net cash flow of 162 million yuan [1] Market Strategy - The company is focusing on enhancing brand image and optimizing store locations and management to meet consumer demand for high-quality shopping experiences [2] - The company is actively exploring omnichannel membership marketing to increase customer loyalty and drive repeat purchases [5] Brand Development - The company opened a new flagship store in Shanghai, integrating local culture and modern aesthetics [3] - The main brand DAZZLE introduced a new brand identity "Clock Flower," symbolizing various traits of women [4] Sustainability Initiatives - The company released its 2024 ESG report, emphasizing its commitment to sustainable fashion and environmental protection [6] - Collaborations with organizations like WWF and the launch of a sustainable capsule collection demonstrate the company's dedication to environmental initiatives [6] Future Outlook - The company anticipates benefiting from a recovery in consumer demand and structural reforms in the textile and apparel industry in 2025 [6]