时尚审美标准与健康导向

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“面容憔悴、锁骨突出”,Zara广告因模特“瘦得不健康”被禁播并下架,公司回应:她们状况良好,有医疗证明
新浪财经· 2025-08-07 09:29
Group 1: Advertising Controversy - Zara's advertisements featuring models deemed "unhealthily thin" have been banned in the UK, sparking discussions on fashion standards and health [2][4][5] - The UK Advertising Standards Authority (ASA) ruled that the images exaggerated the models' thinness through lighting and styling, promoting an unhealthy aesthetic [4][5] - Zara has removed the controversial images and stated that the models were in good health during the shoot, with only minor adjustments made to the images [8] Group 2: Financial Performance - Inditex, Zara's parent company, reported a 1.5% year-on-year revenue increase to €8.27 billion for Q1 2025, which was below analyst expectations, leading to a stock price drop of over 6% [11] - The company's net profit for the same period was €1.305 billion, a slight increase from €1.299 billion in Q1 2024, but overall performance showed signs of decline [11] - Inventory levels increased by 6.3% to €3.791 billion, outpacing revenue growth, indicating potential issues in sales performance [11][13]