时尚零售
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“链”上融合,“群”聚赋能
Xin Lang Cai Jing· 2026-02-25 00:30
羊城晚报记者 王丹阳 莫谨榕 沈钊 在广东"新春第一会"上,一幅以"链"为基、以"群"为势,制造业与服务业协同进化、相互赋能的壮阔图 景,正在岭南大地徐徐展开。 深融是核心竞争力 在广东,产业链价值链重构的深度协同,催生出全新的产业形态和商业模式。全球时尚零售巨头希音 (SHEIN)的崛起,便是这一变革的生动注脚。 在24日举行的全省高质量发展大会上,广州希音国际进出口有限公司创始人兼董事长许仰天表示,制造 业与服务业的深度融合是希音的核心竞争力。企业以数据为纽带,将碎片化需求转化为生产指令,同时 将跨境物流与制造环节深度绑定,实现市场数据实时驱动工厂产能调整。 希音自2014年落户广州以来,保持高速增长,2025年平台出口额超千亿元,业务覆盖160多个国家和地 区,已成长为全球三大时尚零售商之一。 两业深度融合的深入推进,离不开数字技术的强力赋能。人工智能正成为这场变革的核心引擎。 西门子(中国)有限公司副总裁兼Xcelerator中国总经理胡建钧表示:"广东正在全力建设具有国际竞争 力的现代化产业体系,前瞻布局'人工智能+机器人'等新质生产力,这与西门子的发展方向高度契合。" 胡建钧介绍,西门子依托数字经 ...
希音许仰天:百亿布局大湾区,打造世界级时尚产业集群
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-24 23:09
2月24日,在广东省高质量发展大会上,广州希音国际进出口有限公司创始人兼董事长许仰天作为企业 代表发言,分享了这家从广州成长起来的全球时尚巨头的发展历程与未来愿景。他表示,希音自2014年 落户广州以来,保持高速增长,2025年平台出口额超千亿元,业务覆盖160多个国家和地区,已成长为 全球三大时尚零售商之一。 他表示,希音的数字化工具已向生态内全链条开放,帮助工厂实现信息透明化、管理精细化,2025年开 展培训近600场,覆盖供应商3.7万次。 "广东是希音的根,也是我们奋斗的起点。"许仰天表示,将继续扎根广东,投入超100亿元建设希音智 慧供应链总部,共同打造世界级的时尚产业集群。让"广东智造"成为全球时尚产业的新标杆。 (文章来源:21世纪经济报道) 谈及企业快速成长的密码,他将其归结于广东完备的产业生态和"无事不扰、有求必应"的营商环境。从 番禺的服装工厂到白云的物流枢纽,遍布全省的产业链条为希音独创的"小单快反"模式提供了核心支 撑,使其能将设计稿到交付的周期压缩至2—3周。 在他看来,制造业与服务业的深度融合是希音的核心竞争力。企业以数据为纽带,将碎片化需求转化为 生产指令,同时将跨境物流与制造环 ...
罕见露面!希音创始人许仰天分享成长感悟(完整版视频)
Xin Lang Cai Jing· 2026-02-24 06:08
2月24日消息,在今日举办的广东高质量发展大会上,SHEIN创始人兼董事长许仰天罕见露面,并发表 了公开演讲。 希音自2014年落户广州以来,保持高速增长,2025年平台出口额超千亿元,业务覆盖160多个国家和地 区,已成长为全球三大时尚零售商之一。 许仰天认为,广东完备的产业生态、一流的营商环境,成就了希音的快速成长。从番禺的服装工厂,到 白云的物流枢纽,再到遍布全省的跨境电商生态,广东的产业生态构成了希音"小单快反"模式的核心支 撑。此外,广东一流的营商环境更为希音提供了发展沃土。"'无事不扰、有求必应'的贴心服务,让我 们放开手脚,坚定了把供应链总部落户广州的信心。"许仰天表示。 专题:广东省高质量发展大会 2月24日消息,在今日举办的广东高质量发展大会上,SHEIN创始人兼董事长许仰天罕见露面,并发表 了公开演讲。 新浪声明:所有会议实录均为现场速记整理,未经演讲者审阅,新浪网登载此文出于传递更多信息之目 的,并不意味着赞同其观点或证实其描述。 希音自2014年落户广州以来,保持高速增长,2025年平台出口额超千亿元,业务覆盖160多个国家和地 区,已成长为全球三大时尚零售商之一。 责任编辑:李思阳 ...
SHEIN最新发言:未来三年投入超100亿元建智慧供应链体系
Xin Lang Cai Jing· 2026-02-24 04:41
以下是许仰天演讲全文: 尊敬的坤明书记、凡利省长、劲军部长、各位领导、各位企业家,大家新年好。今天,作为企业代表站 在这里发言,我内心充满了感恩和振奋。SHEIN的每一步成长,都离不开广东这片热土的滋养。自2014 年落户广州以来,我们持续保持高速增长,实现平台出口额超千亿元,销售涵盖了服装、鞋帽、美妆、 家居,业务覆盖160多个国家和地区,成为全球知名的零售时尚零售商。在此,我谨代表希音集团向所 有关心、支持我们的政府领导与合作伙伴致以最真诚的谢意。 最后,他表示,未来三年SHEIN将在广东省内深度参与跨境电商加产业带的试点,将持续投入供应链赋 能及人才培养,还将投入超100亿元建设SHEIN智慧供应链体系,共同打造世界级的时尚产业集群。 来源:亿邦动力 作者:韩笑 【亿邦原创】2月 24日消息,在今日举办的广东高质量发展大会上,SHEIN创始人兼董事长许仰天罕见 露面,并发表了公开演讲。他在演讲中分享了三点感悟:广东完备的产业生态和一流的营商环境成就了 SHEIN的快速成长;制造业与服务业的深度融合成就了SHEIN的全球商业版图;SHEIN将践行链主企业 的社会责任,全力服务广东制造业高质量出海。 下面我 ...
维密前老板涉爱泼斯坦案发酵,股价波动加剧
Jing Ji Guan Cha Wang· 2026-02-13 21:03
估值指标:当前市盈率(TTM)为27.38倍,高于部分同业水平;年初至今涨幅收窄至7.68%,但短期波动 受事件驱动显著。 经济观察网维多利亚的秘密(VSCO.N)近一周核心热点围绕前老板莱斯利.韦克斯纳涉爱泼斯坦案发酵。 2026年2月10日至12日,美国国会公开听证会中韦克斯纳被司法部文件提及近200次,事件引发市场对品 牌声誉的担忧,加剧股价波动。同期,美股零售板块整体承压,纳斯达克指数下跌1.63%,放大了个股 情绪压力。 股票近期走势 股价波动:截至2026年2月13日,近一周(2月9日至13日)股价累计下跌6.58%,区间振幅达10.99%。2月 11日单日跌幅4.85%(收盘价56.35美元),2月13日反弹2.44%(收盘价58.33美元),成交额显著放大至1.11 亿美元。 机构观点 机构评级方面,2026年2月买入/增持观点占比稳定在50%(12家机构),目标价均价62.67美元,较当前股 价存在约10%溢价。瑞银等机构肯定Q3业绩超预期,但对估值和业绩兑现节奏持观望态度。 财报分析 以上内容基于公开资料整理,不构成投资建议。 公司2025财年第三季度(截至11月1日)营收同比增长9.2% ...
维多利亚的秘密股价近期调整,市场关注估值与业绩兑现
Jing Ji Guan Cha Wang· 2026-02-11 20:35
Group 1 - The stock price of Victoria's Secret (VSCO.N) has recently adjusted, closing at $56.82 on February 11, with a single-day decline of 4.05% and a cumulative drop of 6.67% over the past five trading days [1] - The stock experienced a volatility of 6.10% on the same day, with a trading volume of approximately $66.79 million and a turnover rate of 1.45% [1] - The retail sector in the U.S. faced pressure from February 10 to 11, with the Dow Jones index declining by 0.11% and the Nasdaq index by 0.13%, which may have affected individual stock sentiment [2] Group 2 - The Q3 2025 financial report of the company showed a year-over-year revenue growth of 9.2% to $1.472 billion, and the adjusted earnings per share loss narrowed to $0.27 [2] - The current price-to-earnings ratio stands at 26.68, which is higher than some peers, indicating potential market disagreement regarding valuation [2] - Since January 2026, the proportion of buy/hold ratings from institutions has remained stable at 50%, but the average target price of $62.67 reflects about a 10% gap from the current stock price, suggesting a cautious market outlook on performance realization [3]
名创优品发布新愿景!叶国富:保持好奇,保持学习
Sou Hu Cai Jing· 2026-02-09 10:52
Core Viewpoint - MINISO is officially announcing its strategic upgrade to transform into a globally leading IP operation platform, responding to the rapidly changing consumer market [1][6]. Group 1: Strategic Upgrade - The company is transitioning from a retail enterprise to a global IP operation platform, marking a significant identity change [5][6]. - MINISO's new vision is driven by the shift from material consumption to interest consumption, emphasizing emotional value [6][10]. - The company has established three main strategies: "multi-category, multi-IP, and globalization," while also focusing on the development of trendy toy categories [8]. Group 2: Implementation Paths - MINISO has outlined four evolution paths: upgrading global store experiences, launching new business formats like MINISO LAND, transforming from retail to cultural and creative genes, and ultimately achieving value reconstruction [8]. - The company is committed to nurturing original IP, investing at least 100 million annually to foster creativity and emotional resonance in its IPs [10]. Group 3: Cultural Core - The cultural foundation of MINISO is defined by the "five spirits" of its employees, which include passion, integrity, courage, belief, and professionalism [11]. - The company aims to connect its mission of bringing 100 Chinese IPs to the world with national cultural confidence and the revival of the nation [11][13]. - MINISO is fostering an environment that stimulates curiosity and innovation, aligning its business strategy with a higher cultural mission [13].
艺术家IP驱动兴趣消费:名创优品MINISO LAND广州街区引爆本土活力
Jin Tou Wang· 2026-02-05 08:35
Core Insights - MINISO has launched its first artist street district, MINISO LAND, in Guangzhou, focusing on co-creation, sharing, immersion, and interaction to connect signed artists with consumers [1][5] Group 1: Artist IP Launch and Consumer Engagement - The debut artist IP "Qibao" by MINISO features the theme "Angry Love," aimed at resonating with the emotions of the youth [3] - Limited edition products related to the Qibao IP were introduced, including "Valentine's Day, NO! Tag," "Beach Music Festival Blind Box," and "400% Big Doll," utilizing interactive elements to attract consumers [3] - The designer of Qibao engaged with fans during a signing event, gathering creative inspiration to enhance the emotional core of the IP [3] Group 2: Sustainable IP Ecosystem Development - The Qibao-themed pop-up event serves as a model for MINISO's artist street operation, providing a replicable framework for nurturing original artist IP [5] - MINISO plans to introduce a diverse range of signed artist IPs for future themed events, aiming to create a vibrant long-term co-creation platform [5] Group 3: Value Chain Integration - MINISO showcased its original artist IPs at the Paris fashion show, marking the debut of Chinese vinyl toys on an international stage, thereby expanding the value dimension of its artist IP works [7] - The establishment of the artist street in Guangzhou effectively extends the influence and brand potential gained from international platforms to local consumer settings [7] Group 4: Strategic Investment and Dual-Drive Model - MINISO invests approximately 100 million yuan annually to nurture original IPs, providing ample room for trial and growth [8] - The company has established a dual-drive model of "international licensed IP + exclusive signed artist IP," systematically advancing the incubation and signing of artist IPs [8] Group 5: Global Network Empowerment for Artist IP - The successful launch of the artist street is a key initiative in MINISO's artist IP ecosystem and scene innovation [10] - MINISO aims to leverage its global network of over 8,000 stores to promote outstanding artist IPs in the international market, linking products with cultural exports [10]
专访博鳌“2025年度行业优秀企业家”、凡人时尚董事长鲁燕
Sou Hu Cai Jing· 2026-02-04 09:21
Core Insights - The article highlights the journey of Fan Ren Fashion, a private enterprise in the fashion industry, which has been operating for 31 years and is recognized for its innovative practices and resilience in the face of market changes [1][2]. Company Overview - Fan Ren Fashion is described as a fashion ecological group focused on providing high-quality, diversified lifestyle products, with a vision to become a century-old enterprise serving global markets [2]. - The company has evolved from a single store to a multi-brand entity, including brands like Fan Ren Studio, CBB, MortalPark, and FORREAL 1974, with nearly 100 stores nationwide and over 7 million followers [2]. Strategic Transformation - In 2021, the company established a second headquarters in Guangzhou and initiated a "second track investment strategy," expanding into non-fashion sectors such as technology, psychology education, and cultural creativity [4]. - The shift from selling products to selling emotional experiences is emphasized, with the upcoming CHERIE&CHEREE store in Beijing set to launch in May 2026, focusing on emotional value and consumer engagement [4][5]. Team and Culture - The company’s success is attributed to its core team and a strong company culture encapsulated in a 16-character motto emphasizing simplicity, directness, sincerity, enthusiasm, boldness, meticulousness, wisdom, and action [6]. - The team has adapted to market changes by integrating younger employees into core roles while retaining the entrepreneurial spirit of older staff [5][6]. Future Outlook - The primary goal for 2026 is the successful launch of the CC store in Beijing, which aims to redefine consumer experiences through innovative retail models and quality supply chain integration [8]. - The company plans to continue incubating new brands and expanding into international markets, leveraging China's supply chain advantages [9]. - The founder expresses confidence in the Chinese market and the company's ability to navigate challenges, emphasizing a commitment to steady progress towards becoming a century-old enterprise [9].
名创优品寇维宣:“乐园系”门店将全球落地,聚焦“开好店、开大店”
Sou Hu Cai Jing· 2026-02-03 15:44
1月30日,名创优品举办2026全球合作伙伴大会,董事会主席兼CEO叶国富发布新愿景:成为全球领先的IP 运营平台。 围绕这一愿景,名创优品将全力孵化自有IP,打造世界级中国IP,推动公司从零售企业向全球领先的IP运营 平台转型。叶国富表示,预计三年内名创优品全球门店将突破10000家,作为中国IP全球化主通道,带领100 个中国IP出海。 名创优品集团全球副总裁兼首席渠道官寇维宣 同日,位于广州正佳广场的MINISO LAND广州壹号店开业,该店超1100平方米,分两层空间,YOYO、吉福 特熊等名创优品自有 IP 造型显眼,呈现强烈的潮玩视觉。产品构成上,该店IP产品占比超90%,汇聚全球热 门IP。 名创优品集团董事会主席兼CEO叶国富 名创优品集团全球副总裁兼首席渠道官寇维宣表示,以MINISO LAND为核心的"乐园系"门店是新愿景的 关键落地。通过"开大店、开好店"的渠道策略,MINISO LAND在全球已超过25家,未来这一城市IP乐园将 遍布全球,持续引领全球兴趣消费趋势。 截止目前,MINISO LAND均位于全球一线城市核心商圈,意味着名创优品从"零售公司"向"文化创意集团" 极速转型。 ...