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在古都西安邂逅全球IP,名创优品MINISO LAND西北首店激活国庆消费新活力
Sou Hu Cai Jing· 2025-10-10 10:42
MINISO LAND西安原力场店坐拥近1200平方米的三层空间,外立面以巨型立体毛绒WAKUKU主题装 置构筑鲜明视觉符号,成为区域内极具辨识度的商业地标。门店通过融合史迪奇、疯狂动物城等IP主题 场景,打造沉浸式游乐空间,通过模块化与策展式设计打破传统零售逻辑,满足消费者"逛店如逛园"的 全场景消费体验。 门店商品种类超过6000种,其中IP产品占比突破80%,涵盖三丽鸥、迪士尼、WAKUKU、罗小黑、哈 利·波特、萌趣趣、吉福特熊、拓麻歌子、宝可梦等热门IP。得益于其独特的场景设计、IP阵容及名创 优品在"兴趣消费"趋势下的精准卡位。 9月30日,MINISO LAND西北首店于西安原力场正式开业,以三层沉浸式空间、超百款IP产品、独家打 卡场景,打造为集消费、社交、文化体验于一体的城市新地标,为古都西安注入全新潮流活力。作为名 创优品战略级店态,该店不仅是品牌在西北地区的首站布局,更以"全国首家WAKUKU主题店"的差异 化定位,成为西安"首店经济"的典型样本。 来源:群众新闻 IP价值的充分释放,依赖于消费场景的持续创新。名创优品正通过创新的空间设计与IP内容融合,将传 统零售空间升级为集展示、体验 ...
名创优品西北首家MINISO LAND亮相西安,以中国原创IP设计重塑消费体验
Bei Jing Shang Bao· 2025-10-09 07:16
Core Viewpoint - The opening of MINISO LAND in Xi'an marks a significant step for MINISO in expanding its brand presence in the northwest region of China, aligning with the trend of "interest consumption" and enhancing local consumer engagement [1][6][11] Group 1: Store Features and Design - MINISO LAND in Xi'an features a three-story immersive space of nearly 1,200 square meters, designed to create a vibrant shopping experience with a focus on popular IP themes [3][5] - The store incorporates over 6,000 product types, with more than 80% being IP-related products from well-known franchises such as Disney and Pokémon, enhancing its appeal to consumers [5][9] - The store's design includes a prominent WAKUKU theme area, which serves as a key attraction, featuring exclusive merchandise and interactive installations [9] Group 2: Sales Performance and Consumer Engagement - During its trial operation, the store attracted significant foot traffic, achieving an average daily sales of 300,000 yuan, with expectations for increased performance during the National Day holiday [6][11] - The strategic positioning of MINISO LAND aligns with the youthful demographic of the surrounding area, which is characterized by a high concentration of universities and young consumers [3][6] Group 3: Strategic Implications and Future Plans - The opening of the Xi'an store exemplifies MINISO's innovative model of "super IP + super store + super experience," aimed at driving commercial upgrades and enhancing the cultural atmosphere [11] - MINISO plans to continue expanding its MINISO LAND concept across the country, leveraging its dual strategy of top-tier licensed IP and exclusive self-owned IP to build a robust IP ecosystem [9][11]
消费新观察|在上海,看见入境消费升级的“世界窗口”
Yang Guang Wang· 2025-10-05 07:17
Core Insights - Shanghai is transforming into a global consumption hub for international tourists, moving beyond being just a sightseeing destination to a vibrant marketplace showcasing China's consumption upgrade [2][11] - The city is experiencing a surge in inbound tourism, with a projected 670.59 million inbound visitors in 2024, marking an 84% year-on-year increase [8] - The local government is actively promoting service upgrades and policy enhancements to attract and retain international consumers [9][11] Fashion Consumption - A local designer brand in Shanghai has seen a 20% increase in sales from January to August, with nearly 25% of sales coming from international tourists [2][3] - International luxury brands are also witnessing high levels of foreign consumer engagement, with tourists from Qatar and Australia purchasing high-end goods [3] Diverse Consumer Preferences - Tourists are showing interest in both traditional Chinese products, such as tea and silk, and modern tech products, indicating a broad range of consumer preferences [4][6] - The shopping experience in Shanghai is evolving to cater to everyday needs, with tourists expressing satisfaction with the variety and quality of products available [8] Policy and Service Enhancements - Shanghai's inbound tourism is bolstered by expanding visa-free policies, which have significantly increased tourist numbers [8] - The city has optimized its tax refund policies, with a reported 83.8% increase in tax refund sales, enhancing the shopping experience for international visitors [9]
SHEIN将在法国开设首批实体店
Xin Lang Ke Ji· 2025-10-04 02:08
此前,SHEIN的业务始终集中于线上,仅在全球少数地区开设过快闪店,这也是SHEIN首次尝试实体零 售。 责任编辑:江钰涵 新浪科技讯 10月4日上午消息,据外媒报道,SHEIN计划于今年11月在法国开设其首家实体门店,此次 将与法国大型百货公司Société des Grands Magasins(SGM)进行门店合作。 据悉,SHEIN将在法国第戎、格勒诺布尔、兰斯、利摩日和昂热的巴黎老佛爷百货商场(Galeries Lafayette)内开设门店。 ...
国庆中秋长假开启 成都又双叒叕消费上新
Sou Hu Cai Jing· 2025-10-01 02:44
"成都,这座中国最具活力的城市之一,正生动演绎品牌的经典隽永风格。"Ralph Lauren亚太区首席执 行官Shin Hwee Chua表示,"我们正在全国范围内积极拓展消费生态圈,以悦动人心的沉浸式体验,邀 请全渠道消费者深入拉夫劳伦打造的梦想之境。" 漫步成都街头,惊喜扑面而来。 国庆中秋"双节"假期前夕,记者走访成都多个商圈,对话多个地标商业体,探访成都为迎接"双节"假 期"端"出的"消费大餐"—— 时尚艺术潮流"涌"现成都街头 9月30日,Ralph Lauren拉夫劳伦中国内地首家旗舰店及西部首家Ralph's Coffee于成都IFS启幕。 Barbour在成都落地Tartan经典格新主题快闪店。 "快看,韩东君也来成都逛街了!"9月26日下午,成都太古里马家巷人头攒动。青年演员韩东君作为特 邀嘉宾与英国品牌Barbour一道揭幕品牌在此落地的Tartan经典格新主题快闪店,共赴一场历史与现代交 融的沉浸式新体验。 在漫广场,10米高的"大风车"正在水景之上旋转。这是由成都太古里特邀英国艺术家组合伊莎贝尔+海 伦,从成都太古里的保留古建"字库塔"的六边形结构中汲取灵感创作的艺术装置"乘风"。现场 ...
MINISO LAND西北首店西安开业 名创优品发力构建IP运营平台
Zheng Quan Shi Bao Wang· 2025-09-30 10:13
在MINISO LAND西安原力场店,WAKUKU主题专区成为核心亮点,围绕WAKUKU系列打造专属打卡 墙、限定商品区与互动装置,吸引大量消费者前来打卡互动,展现出原创IP与场景融合所带来的情绪共 鸣与商业吸引力。 名创优品通过"顶级授权IP+独家自有IP"的双轮驱动,持续拓展其IP生态版图。名创优品不仅与迪士 尼、三丽鸥等国际IP巨头合作借势,更在全球挖掘孵化原创IP,以此构建了协同发展的IP矩阵,提升了 沉浸式消费体验。这一战略成效卓著,截至2025年9月,名创优品已在全国开设多家MINISO LAND, 其中位于上海南京东路的全球壹号店创下"9个月销售额破亿、单月1600万元"的业绩纪录,充分验证了 其IP商业模式的强大动能。 西安首店的开业,标志着名创优品"超级IP+超级门店+超级体验"创新模式的深化,随着高势能门店在全 国的持续布局,名创优品正通过打造MINISO LAND这样的"城市新地标"推动商业升级与潮流氛围的双 向赋能。 名创优品表示,未来,将坚定围绕"兴趣消费"战略轴心,以店态创新构筑品质商业新生态。 记者注意到,作为西安最具活力的年轻消费聚集区,原力场商业综合体以其高校密集、客群年轻化 ...
打造潮流消费新地标 名创优品西北首家MINISO LAND亮相西安
Zheng Quan Ri Bao Wang· 2025-09-30 08:11
在MINISO LAND西安原力场店,WAKUKU主题专区成为核心亮点,围绕WAKUKU系列打造专属打卡 墙、限定商品区与互动装置,吸引大量消费者前来打卡互动,展现出原创IP与场景融合所带来的情绪共 鸣与商业吸引力。 本报讯 (记者殷高峰)9月30日,名创优品集团控股有限公司(以下简称"名创优品")西北首家 MINISO LAND店于西安原力场正式开业,该店以三层沉浸式空间、超百款IP产品、独家打卡场景,打 造为集消费、社交、文化体验于一体的城市新地标,为古都西安注入全新潮流活力。作为名创优品战略 级店态,该店不仅是品牌在西北地区的首站布局,更以"全国首家WAKUKU主题店"的差异化定位,成 为西安"首店经济"的典型样本。 该店商品种类超过6000种,其中IP产品占比突破80%,涵盖三丽鸥、迪士尼、WAKUKU、罗小黑、哈 利·波特、萌趣趣、吉福特熊、拓麻歌子、宝可梦等热门IP。 名创优品通过"顶级授权IP+独家自有IP"的双轮驱动,持续拓展其IP生态版图。名创优品不仅与迪士 尼、三丽鸥等国际IP巨头合作借势,更在全球挖掘孵化原创IP,以此构建了协同发展的IP矩阵,提升了 沉浸式消费体验。这一战略成效卓著,截 ...
场景驱动叙事 国际时尚品牌引爆成都双节消费热潮
Sou Hu Cai Jing· 2025-09-28 10:00
2025年秋季,成都太古里再度成为城市时尚话语权的发声地。近日,一场经典"格新"主题的快闪活动在此落地,不仅邀请青年演员韩东君到场,更将英伦 传统与古蜀建筑元素交融,呈现出具有文化纵深感的沉浸式空间,反映出成都在西南地区乃至全国时尚生态中的节点地位。 成都时尚场域正从"流量入口"向"内容平台"演进。此次快闪模式通过叙事化场景连接品牌基因与在地文化,不仅强化了消费者的情感认同,更体现出成都 作为国际品牌引力场,对创新商业形态的包容性与推动力。据悉,Barbour品牌荣耀呈现独家格纹图案——Barbour Tartan,其设计灵感可追溯至13世纪苏 格兰艾尔郡的传统纹样,历经百年家族历史沉淀与匠心传承,至今仍熠熠生辉。每一处细节皆凝聚深厚历史底蕴,诠释经典与创新的完美交融。 本次快闪店的突破在于以"场景创新"重构人、货、场的关系。品牌不再局限于商品陈列,而是通过Tartan面料故事展陈、格纹DIY等互动环节,将消费行 为转化为内容体验。这种策略契合成都消费者对文化内涵与参与感日益强烈的需求,也为本地商业空间如何打造"记忆点"提供新思路。 ...
小心美股“波动十月”!高盛预警:历史显示比其他月份更动荡
Zhi Tong Cai Jing· 2025-09-26 01:29
Group 1 - The S&P 500 index experiences approximately 20% higher historical price volatility in October compared to other months, according to Goldman Sachs [1][2] - The actual volatility of the S&P 500 index increased by 26% from August to October, indicating a trend of rising market fluctuations [1] - October is a critical period for investors and companies due to year-end performance evaluations, leading to increased trading volume and volatility [1] Group 2 - Goldman Sachs plans to purchase short-term options on days with significant events and avoid volatility products on non-event days to manage market fluctuations [2] - The upcoming earnings season is expected to be the period with the highest stock price volatility of the year, with over 450 significant events planned in the next four months that could impact global markets [2] - The list of significant events includes high-profile fashion shows and corporate activities, particularly in the healthcare sector, which are expected to create volatility opportunities [2]
H&M targets Brazil, India, as weak Europe demand and US tariffs pressure sales
Invezz· 2025-09-25 15:12
Fashion retailer H&M is increasing its drive into emerging nations as consumer spending in Europe slows and tariffs impact demand in the United States, its second-largest market. ...