Core Insights - The 2025 Xiamen International Fashion Week successfully concluded with the theme "Free to Happen," marking its 11th year and a new developmental phase for the event [1] - The fashion week integrated the historical context of Zhongshan Road, showcasing a unique fashion attitude of Xiamen characterized by nature, relaxation, openness, and inclusivity [3][5] - The event transitioned from merely creating a platform to defining an ecosystem, emphasizing the strategic deepening and systematic upgrading of Xiamen as a "City of Sports Fashion" and "Modern Design Capital" [1][20] Urban Integration - The fashion week showcased the concept of "the city as a runway" and "the district as an exhibition space," enhancing the cultural value of Zhongshan Road, a historic commercial street [3][5] - The opening show was held at the historic Overseas Chinese Bank, symbolizing the blend of historical depth and contemporary fashion aesthetics [5][6] Industry Ecosystem - The event evolved from a platform attracting traffic to an innovative workshop empowering industry growth, establishing a full-service system from creative incubation to commercial realization [18] - Strategic partnerships were formed with authoritative media like Harper's Bazaar and Forbes China to enhance the fashion ecosystem in Xiamen [18][20] International Collaboration - The fashion week expanded its international reach by collaborating with Thai designers and brands, marking a significant step towards becoming a hub for international fashion trade and cultural exchange [27][29] - The "In Time" original designer service platform was launched, providing comprehensive support for designers, thus facilitating their transition from studios to markets [25] Consumer Engagement - The introduction of the "Good Life Festival" transformed the fashion week into an immersive experience, allowing public participation and redefining the connection between fashion and daily life [31][33] - The festival featured over 130 brands across various themes, promoting a vibrant urban atmosphere and enhancing Xiamen's "first launch economy" [38]