Group 1 - The controversy surrounding actress Zhao Lusi's promotion of agricultural products highlights the challenges of celebrity-driven initiatives in supporting farmers, as her endorsement was questioned due to potential conflicts of interest [4][5][6] - Zhao Lusi's team purchased 600 tons of disaster-hit apples at normal market prices, demonstrating the immediate impact of celebrity influence on agricultural sales, with a notable 20-fold increase in orders for Qingchuan kudzu [6][7] - The effectiveness of such "fire-fighting" assistance is limited by its unsustainability, as the initial surge in sales may lead to a subsequent decline, ultimately leaving farmers to bear the consequences [8][9] Group 2 - The 澄海狮头鹅 brand promotion event in Chengdu successfully attracted over 100 restaurant enterprises and resulted in more than 1.3 billion yuan in cooperation agreements, indicating strong market interest in regional agricultural products [27][29][30] - The Guangdong agricultural product marketing training aims to enhance the "Yue brand" and strengthen the agricultural product marketing system, reflecting ongoing efforts to support rural revitalization [35][36] - The collaboration between Conghua District and Changting County for agricultural product promotion aims to facilitate product circulation and meet consumer demand during the Mid-Autumn Festival, showcasing local government initiatives to boost agricultural sales [39][40]