Workflow
澄海狮头鹅
icon
Search documents
来解锁“最潮丰味”!农民丰收节汕头主会场9月20日开启
Nan Fang Nong Cun Bao· 2025-09-11 03:32
Core Viewpoint - The 2025 Shantou Farmers' Harvest Festival will take place on September 20, celebrating agricultural achievements and promoting local products and culture [3][39]. Group 1: Event Overview - The main event will be held at Huayao Music Park in Longtian Town, Chaonan District, featuring performances such as Chao Nan English songs and rural singers [11]. - The festival will adopt a "1+N" activity model, where "1" refers to the main event and "N" represents various local celebrations across districts and villages [8][9]. - The theme of the festival is "Celebrating Agricultural Harvest, Enjoying a Better Life," aiming to integrate multiple resources to support agricultural modernization in Shantou [4][14]. Group 2: Activities and Highlights - The festival will include a "Shantou Good 'Feng' Scene" carnival, an immersive and interactive market showcasing local agricultural products [19]. - A special area will feature unique local products such as Chao Nan pigs, Shantou beef balls, and Chenghai lion head geese, among others [22][23]. - The event will also host a non-heritage skills interactive area, allowing visitors to experience traditional crafts like porcelain embedding and paper cutting [25][26]. Group 3: Technological Integration - An agricultural technology empowerment exhibition will showcase the application of smart equipment like drones, IoT monitoring, and blockchain tracing in agricultural production [31]. - The festival aims to highlight how technology is transforming traditional agriculture, providing a platform for local farmers to connect with consumers [31][38]. Group 4: Community Engagement - The festival is designed to be a celebration for all, encouraging community participation and sharing the joy of harvest [10][34]. - It aims to promote Shantou's rural revitalization and the achievements of the "Hundred Million Project" in modernizing agriculture [38].
南农晨读 | 侨乡新韵
Nan Fang Nong Cun Bao· 2025-09-08 01:32
Group 1 - The controversy surrounding actress Zhao Lusi's promotion of agricultural products highlights the challenges of celebrity-driven initiatives in supporting farmers, as her endorsement was questioned due to potential conflicts of interest [4][5][6] - Zhao Lusi's team purchased 600 tons of disaster-hit apples at normal market prices, demonstrating the immediate impact of celebrity influence on agricultural sales, with a notable 20-fold increase in orders for Qingchuan kudzu [6][7] - The effectiveness of such "fire-fighting" assistance is limited by its unsustainability, as the initial surge in sales may lead to a subsequent decline, ultimately leaving farmers to bear the consequences [8][9] Group 2 - The 澄海狮头鹅 brand promotion event in Chengdu successfully attracted over 100 restaurant enterprises and resulted in more than 1.3 billion yuan in cooperation agreements, indicating strong market interest in regional agricultural products [27][29][30] - The Guangdong agricultural product marketing training aims to enhance the "Yue brand" and strengthen the agricultural product marketing system, reflecting ongoing efforts to support rural revitalization [35][36] - The collaboration between Conghua District and Changting County for agricultural product promotion aims to facilitate product circulation and meet consumer demand during the Mid-Autumn Festival, showcasing local government initiatives to boost agricultural sales [39][40]
促成签约超1.3亿元!澄海狮头鹅品牌四川(成都)专场推介会人气火爆
Nan Fang Nong Cun Bao· 2025-09-07 01:32
Core Viewpoint - The Chenghai Shitou Goose brand successfully held a promotional event in Chengdu, Sichuan, achieving over 130 million yuan in cooperation agreements, indicating strong market interest and potential for expansion in the southwestern region [4][50]. Group 1: Event Overview - The promotional event took place on September 6 at the Chengdu Agricultural Expo, attracting various provincial and municipal food and beverage industry associations and over 100 leading catering enterprises from the Sichuan-Chongqing region [2][3]. - The event featured industry promotion and cooperation agreements, resulting in significant interest and engagement from attendees, with daily foot traffic reaching 10,000 visitors [4][5]. Group 2: Strategic Partnerships - A series of strategic cooperation and production-sales agreements were successfully established during the event, including partnerships between the Chenghai Goose Industry Development Association and various Sichuan culinary associations [25][22]. - Notable collaborations include agreements with Sichuan's hot pot associations and local catering groups, enhancing the distribution network for Chenghai Shitou Goose products [25][26]. Group 3: Market Potential and Consumer Interest - The Chenghai Shitou Goose brand is recognized for its complete industrial chain, which includes breeding, sales, and processing, making it appealing to consumers and businesses alike [8][39]. - Feedback from attendees highlighted the quality and popularity of the Shitou Goose, with local businesses expressing intent to incorporate it into their offerings, indicating a strong market demand [41][44]. Group 4: Future Development Goals - The successful event marks a critical step in expanding the Chenghai Shitou Goose brand into the Sichuan-Chongqing market, aiming to build a billion-yuan industry cluster and support rural revitalization and high-quality agricultural development [50][51].
南农晨读 | 天府粮仓
Nan Fang Nong Cun Bao· 2025-09-06 06:05
Group 1 - Guangdong Province's Natural Education Season concluded with over 490 activities held, engaging 247,000 participants both online and offline [12][13] - The theme "Nature is Right Around Us" was emphasized during the two-month event, promoting direct interaction with nature [11][12] Group 2 - Maoming City reported a record early rice harvest in 2025, with planting area exceeding 1.44 million acres and total production surpassing 620,000 tons, marking a year-on-year increase of 0.4% in total production and 0.9% in yield per acre [17][18][20] - The event highlights the agricultural advancements in the region, contributing to rural revitalization efforts [22] Group 3 - A seminar focused on agricultural biotechnology was held in Foshan, leading to a collaboration between the Guangdong Academy of Agricultural Sciences and a local pig breeding company to enhance local pig breeding technology [23][26][27] - This initiative aims to foster high-quality development in the local pig industry through technology and talent integration [27] Group 4 - The "Xingning Pigeon" brand gained significant traction during a live-streaming event, achieving the top spot on Douyin's fresh produce list within 20 minutes and selling out within two hours [38][39] - This showcases the effectiveness of media partnerships in promoting local agricultural products [30][39] Group 5 - The second batch of the "Xinfeng Flavor" regional public brand evaluation was held, with 16 companies presenting 29 unique agricultural products for assessment [43][45] - This initiative aims to enhance the agricultural brand development in Xinfeng County [45] Group 6 - The "Lion Head Goose" from Chenghai made a notable appearance at the Chengdu International Modern Agriculture Expo, attracting significant attention from industry professionals and the public [49][51] - This event underscores the potential for Guangdong's agricultural products in broader markets [48][51] Group 7 - The "Kashgar Legal Talent Base" was established through a partnership between the Kashgar Political and Legal Committee and Guangdong University of Foreign Studies, aimed at enhancing legal services in the region [81][82] - This collaboration reflects ongoing efforts to support legal education and services in Xinjiang [80][82]
澄海狮头鹅亮相成都农博会,“世界鹅王”掘金川渝市场
Nan Fang Nong Cun Bao· 2025-09-05 02:30
Core Points - The event showcased the "Lion Head Goose" from Chenghai, which is recognized as the "World Goose King" and aims to expand its market presence in the Sichuan-Chongqing region [2][4][24] - Chenghai has established a complete industrial chain for Lion Head Goose, including breeding, incubation, processing, and e-commerce, with an expected output of over 8 million geese in 2024 and an annual output value exceeding 6 billion yuan [5][6] Group 1 - The 11th Chengdu International Urban Modern Agriculture Expo featured the Lion Head Goose, attracting numerous professional buyers and local visitors [3][8] - Ten companies participated in the exhibition, showcasing a full range of products from goose eggs to processed goose meat, with live demonstrations of the marinated goose preparation [12][13][15] - The event received positive feedback from attendees, with many expressing interest in purchasing products and suggesting the establishment of marinated goose restaurants in Chengdu [19][20][21] Group 2 - The exhibition is a significant attempt for Chenghai Lion Head Goose to penetrate the southwestern market, with a special promotional event planned for September 6 to engage local buyers and distributors [24][25] - Future product development will focus on local tastes, including spicy goose meat sauce and hot pot dishes, to integrate the "World Goose King" into Sichuan culinary culture [26][27]
阳江程村蚝入围2025广东特色食材TOP20榜单
Nan Fang Nong Cun Bao· 2025-07-20 13:06
Core Insights - The article highlights the inclusion of Chengcun Oyster from Yangjiang in the 2025 Guangdong Specialty Ingredients TOP 20 list, ranking 12th with a Golden List Index of 82.15 [3][4]. Group 1: Industry Overview - The 2025 Guangdong Specialty Ingredients TOP 20 list was announced at the third China International (Foshan) Prepared Dishes Industry Conference held in Shunde [2]. - The list reflects the influence and reputation of ingredients in the Guangdong market, calculated based on four key indicators: media dissemination, export performance, cultural influence, and e-commerce market performance, with a maximum score of 100 [13][15]. Group 2: Chengcun Oyster Specifics - Chengcun Oyster is a specialty product from Chengcun Town, Yangxi County, Yangjiang, known for its high protein content, low cholesterol, and sweet taste, earning it the nickname "sea milk" [5][6]. - The annual output value of Chengcun Town's oyster farming exceeds 700 million yuan, and it is recognized as a "National Standardized Demonstration Zone for Nearshore Oyster Hanging Culture" [9][10]. - Chengcun Oyster has a nearly 200-year history of cultivation and has recently adopted innovative techniques to enhance production, leading to a standardized, scaled, and industrialized approach in the oyster farming sector [10][11].
努力实现“七个新”!澄海狮头鹅志向世界级标杆品牌
Nan Fang Nong Cun Bao· 2025-07-12 09:34
Core Viewpoint - The meeting of the Chenghai District Shitou Goose Industry Development Association focused on the current status, achievements, challenges, and future plans for the Shitou goose industry, aiming to establish it as a world-class benchmark brand [2][4][20]. Group 1: Industry Development - The association has made significant progress since 2025, including establishing a real-time pricing mechanism to provide reliable negotiation references for production and operation [7]. - A cooperation agreement was signed with the Shantou Quality and Technical Supervision Standards and Coding Institute to enhance standardization [8]. - Efforts are underway to apply for national geographical indication certification and to promote the brand through collaborations with major media outlets [9]. Group 2: Challenges and Strategies - Representatives discussed the unique breeding characteristics of the Shitou goose as a core advantage for industry development, emphasizing the need to improve breeding quality and reduce production costs [11][12]. - The industry faces increased competition and market saturation, necessitating improvements in standardization and cost-efficiency to maintain competitive advantages [13][14]. Group 3: Future Goals - The Deputy District Mayor highlighted the need for "seven new" initiatives, including changes in mindset, advancements in original breeding, improvements in large-scale farming, achievements in brand building, breakthroughs in market expansion, innovations in industry chain extension, and transformations within the industry association [16][18][20].
深化“南鹅北养”,澄海狮头鹅产业考察团赴安徽六安、吉林舒兰考察
Nan Fang Nong Cun Bao· 2025-04-13 12:05
Core Viewpoint - The investigation team from Chenghai District aims to enhance the competitiveness of the Chenghai Shitou Goose industry by learning from the successful practices in Anhui and Jilin provinces, focusing on deepening industry cooperation and promoting brand特色 [2][4][60]. Group 1: Investigation and Learning - The investigation team, led by the Deputy District Chief of Chenghai, visited Anhui's Lu'an and Jilin's Shulan from April 8 to 10 to study local goose industry development and discuss potential collaborations [3][4]. - Lu'an's Yuantai District has a well-developed white goose industry, recognized as a major feather down production area, with over 280 feather processing enterprises and an annual output value of 5 billion yuan in the feather processing industry [7][9]. - The team praised Lu'an's feather processing development and recognized the need to establish similar projects in Chenghai to fill the gap in the feather processing chain [12][13]. Group 2: Industry Development Insights - The team observed that Lu'an's white goose industry has a complete industrial chain, including breeding, processing, and deep processing, which enhances product value [8][21]. - In contrast, Chenghai's Shitou Goose products are limited to simple processing, such as marinated goose and goose meatballs, indicating a need for product diversification and value addition [22][23]. - The team emphasized the importance of learning from Lu'an's experience to develop deep processing products for Shitou Goose, thereby increasing the overall competitiveness of the industry [23]. Group 3: Jilin Shulan Insights - Shulan, located in a key agricultural area, is recognized for its sustainable agricultural practices and has a white goose industry park under construction, covering 510 acres with a total investment of 1.42 billion yuan [27][34]. - The park will include various processing zones and a research center, creating a comprehensive industrial cluster beyond just breeding and raising [35][37]. - The investigation team appreciated Shulan's advanced concepts in developing industry clusters and recognized the need to establish a similar Shitou Goose industry cluster in Chenghai [39][40]. Group 4: Strategic Cooperation - A cooperation meeting was held in Shulan, where the Chenghai team presented the advantages of the Chenghai Shitou Goose brand and discussed potential collaborations with local enterprises [42][48]. - Agreements were reached to introduce 30,000 Chenghai Shitou Goose seedlings to Shulan for breeding, and plans were made for further cooperation in research and product development [50][52]. - A strategic cooperation framework agreement was signed between the Chenghai and Shulan governments to expand the Shitou Goose industry's development space and provide direction for growth [55][57].