Core Viewpoint - The article discusses a legal case where actress Zhao Liying is suing Chongqing Bantang Gongshi Catering Management Co., Ltd. for infringement of her personal rights, seeking compensation of 51,000 yuan [4][8]. Group 1: Legal Case Details - Zhao Liying has filed a lawsuit against Chongqing Bantang Gongshi Catering Management Co., Ltd. and its affiliated store in Leshan, claiming infringement of her personal rights [5][8]. - The lawsuit requests the defendants to cease the use of Zhao's image and name in promotional materials, issue a public apology, and pay 51,000 yuan in damages [8]. - The company has been accused of printing packaging that includes Zhao's likeness without authorization [8]. Group 2: Company Background - Chongqing Bantang Gongshi is a coffee brand operator with multiple chain stores across various provinces [5]. - The company has been reported to have multiple pending legal cases, indicating potential operational and legal challenges [9]. - Recent reports suggest that the company’s registered business location is vacant, raising concerns about its operational status [11]. Group 3: Industry Context - The article highlights a trend where several celebrities have taken legal action against companies for unauthorized use of their images, indicating a growing issue of intellectual property rights in the industry [17][21]. - Legal experts suggest that the low cost of infringement compared to potential profits encourages companies to risk unauthorized use of celebrity images [28]. - Recommendations include increasing punitive damages for malicious infringement and enhancing regulatory scrutiny on advertising platforms to ensure compliance with authorization requirements [28].