Core Viewpoint - TCL is positioning itself as a leader in display technology by showcasing its SQD-Mini LED technology and the X11L television at CES, aiming to redefine what constitutes good picture quality in the industry [2][3][12]. Group 1: Product and Technology Highlights - TCL's X11L television features a peak brightness of 10,000 nits and over 20,000 backlight zones, earning multiple awards at CES, including the "Innovation Display Technology Gold Award" [2]. - The SQD-Mini LED technology combines monochrome blue Mini LED chips with Super QLED, achieving near-pixel-level control of light and significantly improving color accuracy and contrast [6][8]. - The X11L boasts 20,736 zones and an ultra-high contrast ratio of 800,000:1, effectively eliminating color bleeding issues common in RGB Mini LED technologies [6][8]. Group 2: Market Position and Strategy - TCL has achieved the global number one position in Mini LED television shipments with a market share of 28.8% and in 98-inch television shipments with a market share of 49.6% [3]. - In North America, TCL's television shipment volume ranked second with a market share of 13.5% in 2024, and the Mini LED television shipment volume saw a year-on-year growth of 153.3% [9][10]. - The company is focusing on localizing its operations in North America, establishing a complete ecosystem of local R&D, production, and marketing to better meet consumer needs [10]. Group 3: Industry Impact and Future Outlook - TCL's advancements in display technology signify a shift in the global perception of Chinese brands, moving from cost-effective products to high-end technological innovations [12][16]. - The company aims to establish new industry standards with its SQD-Mini LED technology, indicating a transition from merely meeting international standards to setting them [16]. - TCL's strategy includes a dual approach of high-end technology leadership and broad market accessibility, which is expected to reshape the competitive landscape of the global consumer electronics industry [12][16].

Core Insights - The 22nd ChinaJoy showcased a notable collaboration among leading brands like Samsung, Lenovo, and ASUS, all utilizing TCL Huaxing as a common upstream supplier for their flagship gaming products [2][4] - TCL Huaxing has established itself as a dominant player in the gaming monitor panel market, holding the top global market share for three consecutive years, with one in three gaming monitors using its screens [2][4] - The company has shifted from being a passive supplier to actively defining market standards and addressing gamer experience pain points through collaborative innovation with downstream brands [10][11] Market Dynamics - The gaming display market is evolving from a performance-driven focus to a comprehensive experience-oriented approach, with players seeking improved visual quality, comfort, and energy efficiency [7][8] - TCL Huaxing's technology offerings, such as HVA Black, HFS Shoot, and HVA Fast, cater to these new user demands by enhancing contrast, refresh rates, and response times [5][8] Strategic Moves - In 2019, TCL Huaxing recognized the need to escape the cyclical nature of the display industry and identified the gaming sector as a strategic growth area [9][10] - The company transitioned from an order-driven model to a proactive market-defining approach, engaging directly with gamers to identify and address unmet needs [10][11] Technological Advancements - The acquisition of Samsung's 8.5-generation LCD panel production line in 2020 allowed TCL Huaxing to rapidly enhance its production capabilities and establish itself as a reliable industry standard [15] - The company is leveraging AI technologies to optimize manufacturing processes and reduce costs, while also focusing on developing low-power display technologies to meet the demands of AI-driven devices [19][24] Future Outlook - TCL Huaxing aims to position itself as a key enabler for top brands in the gaming market, embedding its technology into high-performance products to set industry standards [25] - The company is exploring new possibilities at the intersection of AI and display technology, indicating a forward-looking strategy to remain relevant in an evolving tech landscape [25]