Core Points - The event aimed to enhance public financial literacy and consumer protection awareness through a financial knowledge promotion activity themed "Protecting Customer Rights, Enjoying a Safe Life" [1][2] - The community branch of Minsheng Bank actively engaged with local merchants, distributing informative brochures covering topics such as preventing telecom fraud, identifying illegal financial advertisements, and protecting personal information [1] - Staff provided practical demonstrations on mobile payment security and discussed common financial scams, emphasizing the importance of vigilance and timely reporting to banks or police [1] Summary by Sections - **Event Overview** - Minsheng Bank's community branch organized a financial knowledge promotion event in response to the "Financial Knowledge Promotion Campaign" [1] - The event was held in a local business district, targeting merchants to improve their financial awareness [1] - **Content of the Promotion** - Brochures included information on various financial safety topics, making complex financial concepts accessible [1] - Real-life examples of financial scams were shared, including impersonation of law enforcement and high-return investment schemes [1] - **Merchant Engagement** - Over 100 merchants were visited, and more than 300 brochures were distributed, reaching an audience of over 1,000 people [2] - Merchants expressed appreciation for the knowledge gained, indicating a positive reception of the initiative [2] - **Future Plans** - Minsheng Bank plans to continue organizing financial knowledge promotion activities, aiming to innovate in outreach methods and expand coverage [2]