Group 1 - The core strategy of Tian Shang Wang Cheng Scenic Area is to attract tourists from Jinan by waiving highway tolls for self-driving visitors, indicating a strong commitment to capturing the Jinan market [1][3] - The toll waiver applies to private vehicles with specific license plates from Jinan and surrounding areas, valid throughout 2026, with a maximum reimbursement of 61 yuan per vehicle [1][3] - The scenic area aims to enhance its visibility and influence in Jinan, a city with nearly ten million residents, which is crucial for market expansion [3][8] Group 2 - Tian Shang Wang Cheng Scenic Area is a 4A-rated tourist destination known for its unique geological and cultural features, including ancient burial sites dating back over 2500 years [5][6] - The area is strategically located along the Jinan-Qingdao South Line, making it an ideal weekend getaway for Jinan residents [3][8] - The implementation of the toll subsidy is expected to significantly lower travel costs for Jinan citizens, thereby promoting the scenic area's brand and increasing visitor numbers [8]