转自：北京青年报 春节假期落幕，民航市场迅速从"一票难求"切换至"高性价比错峰出行"模式。 北京青年报记者从多家平台了解到，节后国内机票价格大幅回落，多条热门航线跌至"白菜价"，出游成 本显著下降，错峰游迎来黄金窗口期。 随着春节假期收官，旅游市场迎来错峰游的"黄金窗口期"。根据庐山风景区2月25日的公告，庐山风景 区将于2026年3月1日至3月31日对全体海内外游客免收门票，免票范围包括庐山风景区、三叠泉、白鹿 洞书院、观音桥、秀峰、碧龙潭、桃花源、石门涧等景区的入园门票。 长沙酒店均价从春节期间的442.3元降至305.9元，降幅达31%，居全国热门城市前列。按此计算，三口 之家在长沙三天两晚行程，仅酒店费用就能节省近400元。南京酒店均价从春节期间的557元降至345 元，西双版纳酒店均价从春节期间的921元降至615元。 春节期间涨价4至20多倍的潮汕地区酒店价格，节后开始"大跳水"，最高跌幅达95%。部分春节期间每 晚1208元的酒店，节后至3月中下旬的房价为每晚134元—490元不等，最大跌幅近90%。 部分景区免票至3月底 航旅纵横大数据显示，节后春运阶段（2月24日—3月13日）国内航线机票均 ...

今年春节，天水以"票根经济"为抓手，激活消费全链条。麦积山、伏羲庙等五大景区携手全市9家酒店及多家餐饮企业，搭建起一体化消费矩阵。游客凭 当日景区门票，即可领取天水麻辣烫消费券、兑换特色美食礼包，在合作酒店还可享受门市价八折的住宿优惠。这一创新举措，成功将景区"流量"转化为 餐饮、住宿等产业的"留量"，打通"吃住游购娱"全产业链，实现了从单一门票经济向综合消费经济的转型。截至2月23日，五大景区累计核销兑换麻辣烫 礼包10.14万份，带动景区周边麻辣烫门店、特产商店客流大幅增长；9家合作酒店平均入住率同比显著提升，过夜游客同比增长26.32％，消费拉动效应十 分明显。 票根经济赋能 消费场景创新 天水春节文旅市场人气旺消费火 2月25日，记者从市文化和旅游局获悉，2026年丙午马年春节假期，市文旅系统紧扣"热辣滚烫·春暖万家"主题，丰富文旅产品供给、创新"票根经济"消费 模式、全面提升服务品质、严守安全生产底线，全市文旅市场运行平稳有序，圆满实现假日旅游"开门红"。 与此同时，"迎客天下·幸福秦州""欢乐秦州年"第二届文化旅游活动周在秦州区青年北路火热开展，扭秧歌、舞狮、舞蹈等民俗表演轮番上演。市民杨会 霞感 ...

△市民游客逛景山公园 记者从北京市公园管理中心获悉，春节假期第五天，北京市属公园年味足、人气旺，共接待游客65.68万人次，游 客量排名前三位的是 天坛公园、颐和园、景山公园。 昨天（2月19日）是春节假期的第五天，各地文旅活动精彩连连。通过一组数据，来看新春假期各地的旅游热度。 北京 2月19日，北京各大公园迎来市民游客"日间赏景、夜间游园"。其中，北海公园、景山公园以特色灯组点亮北京夜 色，让人们在光影璀璨中解锁好玩又好看的假期休闲时光。 上海 上海市文化和旅游局数据显示，春节假期前五天上海共接待游客1256.86万人次，同比增长5.32%；宾馆旅馆平均 客房出租率为44%，同比增加3个百分点。 上海推出2570项文旅活动，60余家景区景点开展门票惠民优惠，组织发放各类消费券、推出景区折扣、举办民俗 灯会、开展新春市集等多元福利和活动，覆盖住宿、景区、餐饮、商圈、文博等场景，为市民游客提供一站式新 春文旅体验。 浙江 记者从浙江省文化和旅游统计数据中心了解到，2月18日14时至19日14时，浙江省全域旅游人数1652.6万人次。 △游客漫步上海浦东新场古镇 其中，当日到访人数排名前五的景区是： 杭州市西湖 ...

春节假期，全国多地景区客流持续爆满。社交平台上，不少网友发布自己在景区排队的照片，直呼"不 是在排队，就是在排队的路上……" 多地景区限流、暂停入园、观光车暂停 2月20日，河南万岁山武侠城景区发布通知，因游客量较大，现启动限流措施，今日停止线上、线下售 票。 2月20日，重庆中国三峡博物馆发布公告，对主入口采取"动态管控+临时限流"措施，适度放缓入馆速 度。 江西庐山风景区发布的公告显示，五老峰景区和三叠泉（山上）景区游客量较大，20日11：30起，观光 车将暂停发往这两个景区。 2月20日，四川青城山（前山）景区启动游客暂停入园措施。 未来几天景区持续爆满， 有景区采取补偿措施 多地景区的公告显示，未来几天，景区仍将持续爆满，并采取限流措施。 湖南张家界天门山景区发布公告称，张家界天门山景区2月21日（初五）预约售票数量已达上限。 2月19日，浙江神仙居景区发布消息称，神仙居景区2月21日（正月初五）门票预约量已达上限，景区将 关闭2月21日线上、线下售票及免票通道，并采取限流措施。 此外，齐云山度假区还发布公告称，景区决定自2月19日（大年初三）起至2月22日（大年初六），额外 增加多项夜游演出活动，并 ...

Core Viewpoint - The Sichuan Provincial Culture and Tourism Department announced a series of initiatives for the upcoming Spring Festival, including nearly 3,000 cultural and tourism activities and the distribution of over 30 million yuan in consumption vouchers to enhance the travel experience for visitors and locals [3][8]. Group 1: Cultural and Tourism Activities - Sichuan will launch nearly 3,000 cultural and tourism promotional activities during the Spring Festival, covering various forms such as art exhibitions, music performances, intangible cultural heritage markets, and rural temple fairs [6][7]. - The province aims to create a unique "Sichuan flavor" experience by integrating local customs and astronomical science into the festival activities, particularly targeting youth engagement through educational tourism [6][9]. - Major cities like Chengdu will host significant themed events, including the 55th International Panda Lantern Festival and various cultural exhibitions, to enhance the festive atmosphere [6][7]. Group 2: Consumption Vouchers and Incentives - Sichuan has already distributed 100,000 free tickets to national scenic spots and will issue over 30 million yuan in tourism consumption vouchers during the Spring Festival, covering diverse spending areas such as attractions, accommodations, dining, and cultural performances [8][9]. - Specific promotions include discounted tickets for certain demographics and free entry to various attractions, aimed at stimulating tourism spending [8][9]. Group 3: Regional Product Offerings - The province has tailored regional tourism products to meet diverse visitor needs, including ski resorts in the western plateau, cultural experiences in the southern region, and wellness retreats in central and northern Sichuan [9]. - Efforts are being made to enhance the overall travel experience by promoting new consumption scenarios that integrate dining, accommodation, and entertainment, alongside digital tourism innovations [9].

参与免费开放日活动 日前，市发改委公布了 2026年度实行政府指导价管理的 景区免费开放日 好消息 又有景区宣布限时免费啦！ 2026年1月31日—2月14日 金牛湖景区冬捕期间 面向所有游客免费开放 此时正是湖鲜至味悄然长成之时 冰霜之下，湖水深处 蛰伏了一整年的生命 正在完成最后的丰盈 湖中的金牛湖鳙鱼愈发肥美 等待着破水而出的时刻 1月31日 南京金牛湖冬捕 暨"百村百品"冬季文旅消费促进活动 在金牛湖景区热闹开幕 活动持续到2月14日 开幕式上，舞龙舞狮、《茉莉花》歌舞、民歌《金牛湖畔》等具有六合特色的节目将轮番上演； "金陵第一锅"揭盖仪式也将重磅开启，现场熬制的鲜鱼汤暖心暖胃，解锁冬日第一口湖鲜； 每年的保留节目"鱼王拍卖"也将在上午举办，可以亲眼见证"鱼王"诞生； 市民朋友还可以参加现场"全民捕鱼大赛"，身着捕鱼服进入指定网箱区域参与捕捞，感受金牛湖 冬捕的热闹氛围。 活动期间，穿着古装入园 即可获赠非遗体验券 参与剪纸、面塑等传统手作 感受穿越时空的文化魅力 活动现场 长桌农家宴、农副产品和美食市集 将汇聚最地道的六合风味 入园游客还有机会领取 鱼类产品消费抵用券 地点：主干道 除金牛湖景区 ...

Core Viewpoint - The Jinan Municipal Bureau of Commerce, in collaboration with China UnionPay Shandong Branch and several commercial banks and key merchants, has launched four major consumer promotion activities to stimulate the holiday market and unleash consumer potential [1] Group 1: Promotion Activities - The "Ticket Root Prize" activity encourages cultural, entertainment, and travel consumption, allowing citizens and tourists to upload ticket stubs via the Cloud Flash Payment App for a chance to win shopping vouchers, points, and dining coupons [1] - The "New Year Colorful Benefits" activity involves over a thousand merchants investing nearly 10 million yuan, covering six major areas: food, accommodation, transportation, tourism, shopping, and entertainment, offering various discount codes with a maximum of 500 yuan in coupons available through the Cloud Flash Payment App [1] - The "Ice and Snow Dual Heaven" activity integrates winter sports and dining consumption, providing an 20% discount for payments made at designated ski resorts and offering hot pot dining coupons to promote the integration of "ice and snow + warm economy" [1] - The "New Year Celebration" focuses on Spring Festival cultural and tourism consumption, distributing nearly 100 yuan worth of discount coupon packages through the Cloud Flash Payment platform, covering various scenarios such as highway service areas, trains, scenic spots, hotels, and bookstores [1]

位于禅城区的佛山创意产业园，在去年12月31日跨年夜及1月1日元旦当日，客流量分别高达16万和17万 人次，创下新高。 新年第一日，超6万人次到南海西樵山新年登高；2日上午，佛山新城滨河景观带洋溢着别样的欢腾，一 场以"宠爱有家 潮玩新年"为主题的活动在此展开——顺德区乐从镇首届萌宠运动会热闹启幕，同时， 占地超2万平方米的乐从萌宠乐园正式向公众开放。这也是大湾区首个公益滨江宠物友好公园；三天假 期里，南海迎来葫芦果音乐节、张远演唱会等近20场演艺活动，满足不同游客的迎新需求……从烟火气 十足的消费场景到沉浸体验的文化活动，从活力四射的登高运动到嗨翻全场的音乐节，佛山以多元业 态、创新玩法点燃市民游客的跨年热情，勾勒出"文旅体商"深度融合的生动图景。 2026年元旦假期，佛山文旅迎来"人气财气双丰收"。佛山市文广旅体局数据显示，三天时间里，全市A 级旅游景区累计接待游客155.42万人次，按可比口径同比增长29.52%；实现营业收入7798.14万元，按 可比口径同比增长20.74%。 ...

Core Insights - The tourism market is expected to see a strong start in 2026, with domestic travel during the New Year holiday projected to increase by approximately 5% in terms of the number of trips and 6% in total spending compared to the 2024 New Year holiday [1] Group 1: Market Performance - Domestic tourism performance aligns with expectations, while inbound and outbound travel numbers have exceeded forecasts [1] - Duty-free sales have shown significant growth, with offshore duty-free sales increasing by about 50% compared to the 2024 New Year holiday [1] - Hotel occupancy rates have improved, although prices still show a gap compared to 2024 [1] Group 2: Sector Highlights - Scenic spots have generally performed well, with prominent mountainous scenic areas standing out [1] - The upcoming Spring Festival, with a 9-day holiday, is expected to further enhance travel enthusiasm, indicating a positive outlook for the tourism market [1]

Group 1 - The core strategy of Tian Shang Wang Cheng Scenic Area is to attract tourists from Jinan by waiving highway tolls for self-driving visitors, indicating a strong commitment to capturing the Jinan market [1][3] - The toll waiver applies to private vehicles with specific license plates from Jinan and surrounding areas, valid throughout 2026, with a maximum reimbursement of 61 yuan per vehicle [1][3] - The scenic area aims to enhance its visibility and influence in Jinan, a city with nearly ten million residents, which is crucial for market expansion [3][8] Group 2 - Tian Shang Wang Cheng Scenic Area is a 4A-rated tourist destination known for its unique geological and cultural features, including ancient burial sites dating back over 2500 years [5][6] - The area is strategically located along the Jinan-Qingdao South Line, making it an ideal weekend getaway for Jinan residents [3][8] - The implementation of the toll subsidy is expected to significantly lower travel costs for Jinan citizens, thereby promoting the scenic area's brand and increasing visitor numbers [8]