Core Insights - Experience-based consumption in the cultural tourism sector is thriving, with significant increases in visitor numbers and revenue during the recent National Day and Mid-Autumn Festival holidays [2][23] - The rise of immersive experience parks and the integration of popular cultural elements, such as celebrity NPCs, are reshaping the landscape of theme parks and driving visitor engagement [3][6][21] Group 1: Visitor Trends and Revenue Growth - During the recent holidays, tourist attractions like Kaifeng Wansui Mountain saw a 13.35% year-on-year increase in visitors, reaching 773,000, with total revenue of 69 million yuan [2] - Songcheng Performing Arts reported record-breaking attendance and revenue during the holiday period, with nearly 3 million visitors across 510 performances of "Qian Gu Qing" [2] - The overall trend indicates a strong recovery in the tourism sector, with parks and attractions leveraging unique experiences to attract visitors [23][24] Group 2: Role of Celebrity NPCs - The introduction of celebrity NPCs, such as actor Zheng Guolin, has become a significant draw for theme parks, enhancing visitor interaction and engagement [6][14] - Zheng Guolin's appearances in various parks have led to increased social media buzz and visitor numbers, with his character-driven performances resonating with audiences [9][13] - The strategy of integrating well-known personalities into park experiences is proving effective in driving attendance and creating memorable interactions for guests [21][22] Group 3: Content and IP Development - There is a growing need for theme parks to upgrade their content offerings, focusing on local characteristics and creating shareable experiences that encourage online engagement [4][5] - Companies like Zhejiang Jupei Cultural Tourism are capitalizing on the popularity of celebrity IPs to expand their business models, moving from ticket revenue to include IP-related activities and e-commerce [14][22] - The trend indicates a shift towards a more integrated approach in the tourism industry, where content, IP, and immersive experiences are increasingly interconnected [5][29] Group 4: Market Dynamics and Future Outlook - The current market for theme parks is characterized by a focus on cost-effectiveness and authentic experiences, with many consumers seeking value alongside unique offerings [23][24] - Despite the rapid expansion of theme parks, a significant portion remains unprofitable, highlighting the challenges in the industry [29] - The future of experience-based consumption is expected to remain strong, with competition intensifying among parks to deliver compelling content and seamless visitor experiences [29]