Core Viewpoint - Emei Mountain A (000888.SZ), the first tourism listed company in Southwest China, reported a decline in visitor numbers and revenue in its mid-year report, highlighting challenges in its core business and the underperformance of its new economic growth project, the performance show "Only Emei Mountain" [1][4][16]. Financial Performance - As of June 30, 2025, Emei Mountain A received 2.0952 million visitors, a decrease of 145,900 visitors or 6.5% year-on-year [1]. - The company achieved an operating income of 457 million yuan, down 51.156 million yuan or 10.07% compared to the previous year [1]. - The net profit attributable to the parent company was 121 million yuan, a year-on-year decline of 8.48% [1]. Revenue Breakdown - The main revenue sources for Emei Mountain A include mountain ticket sales, cable car services, and hotel services, contributing approximately 122 million yuan, 185 million yuan, and 83 million yuan respectively, accounting for 26.78%, 40.48%, and 18.10% of total revenue [1]. - All three core business segments experienced declines compared to the same period in 2024, with decreases of 9.53%, 7.51%, and 12.13% respectively [1]. Performance of "Only Emei Mountain" - The performance project "Only Emei Mountain," operated by Emei Mountain Cloud Tourism Investment Co., Ltd. (cloud travel investment), generated revenue of 8.4658 million yuan but incurred a net loss of 16.1383 million yuan [1][4]. - The project was suspended on June 15, 2025, with no tickets currently available for purchase [3][4]. Financial Strain and Debt - The total investment in the "Only Emei Mountain" project was 819 million yuan, with Emei Mountain A holding a 40% stake [6]. - The company took out a loan of 560 million yuan in September 2020, with a repayment deadline of December 5, 2036, and currently owes 493 million yuan [6][7]. - Emei Mountain A has provided financial support of 3.7545 million yuan to cloud travel investment for employee salaries and other expenses [7]. Historical Losses - Cloud travel investment has reported continuous losses since its inception, with cumulative losses exceeding 600 million yuan over six years [9]. - The company recorded asset impairment losses of over 74.2 million yuan in 2024, primarily due to ongoing losses from cloud travel investment [12]. Market Comparison - Unlike other successful performance projects such as "Impression Lijiang," which reported significant revenues and profits, "Only Emei Mountain" has struggled due to misalignment in project positioning and a lack of content updates [13][14]. - The project has been criticized for its high costs and low revenue potential, leading to a challenging financial situation [15].