Core Insights - The conference "2025 Smart Media 50 People Chengdu Meeting" focuses on the theme of "Smart Media Empowering Parks, Integrating to Enhance Value" and aims to explore new dynamics for the integration of media and parks in the era of intelligent technology [1] - The keynote speaker, Yu Guoming, emphasizes that media integration has entered a "deep water zone" and must evolve from "port existence" to "ecological embedding" to overcome the dilemma of "increasing marginalization with integration" [2] Group 1: Challenges in Mainstream Media - Mainstream media in China has experienced over a decade of integration efforts, yet its influence is undergoing "structural decline," characterized by user attention loss, weakened agenda-setting power, and ineffective value guidance [3] - The root cause of this decline is not the quality of content but rather the restructuring of communication power by technology, where platform algorithms have become the new gatekeepers [3] - The transformation in the media landscape is described as a shift from simple social and market connections to a complex, ecological interdependence, where the value and influence are derived from connectivity within a network [3] Group 2: Smart Media Empowerment - The essence of "Smart Media Empowering Parks" aligns with the concept of "ecological embedding," marking a critical step for mainstream media to transition from mere content providers to integral components of social governance infrastructure [5] - Yu Guoming outlines that the fundamental logic of communication has fundamentally changed, emphasizing the need for media to possess connection scale, quality, and integration capabilities [5] - Achieving "ecological embedding" involves shifting from a "tool logic" to a "structural logic," recognizing that algorithms and data are foundational, while content is no longer the sole king [5] Group 3: Future of Media Professionals - In the AI era, the unique value of media professionals lies in their ability to provide "non-logical, non-rational, non-utilitarian creativity," which AI cannot replicate [6] - Yu Guoming identifies three core competencies for future media professionals: understanding first principles, philosophical thinking for holistic grasp, and language skills for human-machine dialogue [7] - The future of mainstream media is envisioned as a shift from "identity mainstream" to "ability mainstream," requiring a departure from traditional content and channel thinking to embrace algorithms, data, and scenarios [7]