主流媒体转型
Search documents
“辽宁珍选”首轮百家品牌发布
Liao Ning Ri Bao· 2025-09-26 01:04
Core Viewpoint - The launch of the Liaoning Brand Planning and Operation Center and the first round of "Liaoning Selected" brand release aims to promote local brands and support the economic revitalization of Liaoning Province through media transformation and integration of resources [1] Group 1: Brand Development - The Liaoning Brand Planning and Operation Center was established to implement strategic reforms in mainstream media as outlined in the 20th National Congress of the Communist Party of China [1] - The center will focus on professional, systematic, and innovative brand operations, integrating all media resources of Liaoning Daily to enhance the deep integration of media and industry [1] - The "Liaoning Selected" brand promotion activity will serve the goal of building a strong provincial brand and supporting economic development [1] Group 2: Collaboration and Promotion - Liaoning Daily has signed agreements with key partners to establish deep cooperation in cultivating and promoting local brands [1] - The first round of "Liaoning Selected" brands was generated through a combination of public evaluations and expert recommendations, showcasing the industrial characteristics and cultural heritage of various regions in Liaoning [1] - The promotion of these brands will utilize multiple platforms of Liaoning Daily for comprehensive media dissemination, aiming to elevate local quality brands to a broader stage and support the transformation and high-quality development of Liaoning's economy and society [1]