Core Insights - The conference "2025 Smart Media 50 People Chengdu Meeting" focuses on the theme of "Smart Media Empowering Parks, Integrating to Enhance Value" and aims to explore new dynamics for the integration of media and parks in the era of intelligent technology [1] - The keynote speaker, Yu Guoming, emphasizes that media integration has entered a "deep water zone" and must evolve from "port existence" to "ecological embedding" to overcome the dilemma of "increasing marginalization with integration" [2] Group 1: Challenges in Mainstream Media - Mainstream media in China has experienced over a decade of integration efforts, yet its influence is undergoing "structural decline," characterized by user attention loss, weakened agenda-setting power, and ineffective value guidance [3] - The root cause of this decline is not the quality of content but rather the restructuring of communication power by technology, where platform algorithms have become the new gatekeepers [3] - The transformation in the media landscape is described as a shift from simple social and market connections to a complex, ecological interdependence, where the value and influence are derived from connectivity within a network [3] Group 2: Smart Media Empowerment - The essence of "Smart Media Empowering Parks" aligns with the concept of "ecological embedding," marking a critical step for mainstream media to transition from mere content providers to integral components of social governance infrastructure [5] - Yu Guoming outlines that the fundamental logic of communication has fundamentally changed, emphasizing the need for media to possess connection scale, quality, and integration capabilities [5] - Achieving "ecological embedding" involves shifting from a "tool logic" to a "structural logic," recognizing that algorithms and data are foundational, while content is no longer the sole king [5] Group 3: Future of Media Professionals - In the AI era, the unique value of media professionals lies in their ability to provide "non-logical, non-rational, non-utilitarian creativity," which AI cannot replicate [6] - Yu Guoming identifies three core competencies for future media professionals: understanding first principles, philosophical thinking for holistic grasp, and language skills for human-machine dialogue [7] - The future of mainstream media is envisioned as a shift from "identity mainstream" to "ability mainstream," requiring a departure from traditional content and channel thinking to embrace algorithms, data, and scenarios [7]

Core Viewpoint - The launch of the Liaoning Brand Planning and Operation Center and the first round of "Liaoning Selected" brand release aims to promote local brands and support the economic revitalization of Liaoning Province through media transformation and integration of resources [1] Group 1: Brand Development - The Liaoning Brand Planning and Operation Center was established to implement strategic reforms in mainstream media as outlined in the 20th National Congress of the Communist Party of China [1] - The center will focus on professional, systematic, and innovative brand operations, integrating all media resources of Liaoning Daily to enhance the deep integration of media and industry [1] - The "Liaoning Selected" brand promotion activity will serve the goal of building a strong provincial brand and supporting economic development [1] Group 2: Collaboration and Promotion - Liaoning Daily has signed agreements with key partners to establish deep cooperation in cultivating and promoting local brands [1] - The first round of "Liaoning Selected" brands was generated through a combination of public evaluations and expert recommendations, showcasing the industrial characteristics and cultural heritage of various regions in Liaoning [1] - The promotion of these brands will utilize multiple platforms of Liaoning Daily for comprehensive media dissemination, aiming to elevate local quality brands to a broader stage and support the transformation and high-quality development of Liaoning's economy and society [1]