Industry Overview - The home furnishing industry is currently facing dual challenges of low consumer confidence and intensified market competition [1] - There is a growing trend among Chinese households shifting their demand for home furnishing from "having" to "quality" [3] Product Development - The evolution of bathroom products, such as the transition from traditional squat toilets to smart toilets, reflects consumers' ongoing pursuit of a healthy and comfortable lifestyle [3] - The sofa segment is experiencing a significant upgrade, moving from basic functionality to high-end quality, characterized by features like electric smart control and ergonomic support [3] - The introduction of the "first-class functional sofa era" signifies a leap in product development, showcasing a comprehensive advancement in consumer lifestyle concepts [3] Company Innovations - Zhi Huashi's "first-class cabin" has broken the price barrier of imported high-end functional sofas through continuous investment in independent research and development [3] - The company has achieved over 240 proprietary patents, enabling the localization of key components and reducing manufacturing costs for high-end functional sofas [3][4] - The innovative alloy frame designed by Zhi Huashi has undergone rigorous testing, demonstrating durability and a lifespan of up to 10 years [4] Market Positioning - Zhi Huashi's focus on original research and development, along with a robust after-sales service system, has established it as a trusted brand among global consumers and recognized by major retailers [3]