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消费场景焕新,市场活力迸发
Qi Lu Wan Bao· 2025-10-10 07:20
金秋家博会搭台 多重优惠让利多 国庆假期的济宁金宇家居商场内,咨询选购的消费者络绎不绝,节日消费的热度扑面而来。"年初就开始筹 备旧房改造,3月定了硬装材料,趁着长假终于能集中时间敲定软装。平常工作忙没时间,现在放假能慢慢 逛、仔细选,特别方便。"正在挑选软装的刘女士道出了不少消费者的心声,也折射出假期消费的典型需 求。 为进一步激发消费潜力,金宇家居自9月19日起至10月8日,以"政策红利+企业让利"双轮驱动,精心打造金 秋家博会促消费活动,系列诚意满满的优惠举措吸引大批消费者。金宇家居企划部副经理张瑞芳介绍,此 次活动推出"9.9元直通大礼包",为消费者解锁多重专属特权:参与盲盒抽奖有机会赢取最高888元现金,通 过家居玩家互动游戏获取实用礼品,更有机会参与2吨汽油大奖抽奖活动。 消费者的满意背后,是商家对消费需求的精准把握与主动让利。九龙家电太白店销售经理乔振介绍,9月30 日至10月8日,门店推出"国庆中秋双节同庆"大型促销活动,不仅在常规活动价基础上叠加优惠,更联合惠 济生活APP推出家电八折券,最高优惠2000元;发放家电消费券,单件家电至高补贴800元;套购满额还可 参与投壶、抽奖等互动游戏,赢 ...
家居家电市场升温,国庆长假消费看涨
Qi Lu Wan Bao Wang· 2025-10-03 10:00
齐鲁晚报.齐鲁壹点褚思雨 金秋时节,国庆与中秋"双节"叠加,消费市场迎来年度"黄金窗口期"。在旅游、探亲等传统消费持续回暖的同时,家居家电消费异军突起,成为节日市场 的新增长点。从济宁各大家居商场的人头攒动,到家电卖场的交易火爆,这一消费新场景不仅折射出居民生活品质升级的需求,更彰显出消费市场的强 劲韧性与活力。 精准服务暖人心 金秋家博会搭台 多重优惠让利多 国庆假期首日,济宁金宇家居商场内的人流量明显增多,消费者的咨询热情高涨。"年初就开始筹备旧房改造,3月定了硬装材料,趁着长假终于能集中 时间敲定软装。平常工作忙没时间,现在放假能慢慢逛、仔细选,特别方便。"正在挑选软装的刘女士道出了不少消费者的心声,也折射出假期消费的典 型需求。 为进一步激发消费潜力,金宇家居自9月19日起至10月8日,以"政策红利+企业让利"双轮驱动,精心打造金秋家博会促消费活动,系列诚意满满的优惠举 措吸引大批消费者。金宇家居企划部副经理张瑞芳介绍,此次活动推出"9.9元直通大礼包",为消费者解锁多重专属特权:参与盲盒抽奖有机会赢取最高 888元现金,通过家居玩家互动游戏获取实用礼品,更有机会参与2吨汽油大奖抽奖活动。 活动期间, ...
智能家居渗透率超20% 芝华仕头等舱8.18亿激活市场
Bei Jing Shang Bao· 2025-07-03 08:22
Group 1 - The demand for smart home products is increasing among consumers, leading companies to enhance their smart development initiatives [1][3] - The "芝华仕头等舱818全民升舱" event will invest 8.18 billion yuan to reward consumers, running from July 1 to August 31, 2025 [1] - The report "全民升舱白皮书Ⅳ" indicates that 72.7% of consumers watch shows on sofas, 64.5% work or study on sofas, and 48.5% relax on sofas [3] Group 2 - The Chinese furniture market is expected to exceed 1.5 trillion yuan by 2025, with smart home, customized furniture, and eco-friendly furniture as key growth drivers [3] - The shipment of smart home products is projected to reach 281 million units by 2025, with a penetration rate exceeding 20% [3] - Smart sofas are anticipated to evolve in three directions: integration of health monitoring technology, scenario-based smart interaction, and sustainable design [4] Group 3 - Smart sofas are expected to capture 30% of the market share, becoming central to home health management and smart living [4]
从单一功能到场景智能 家居行业开启“智家共享”新格局
Huan Qiu Wang· 2025-06-30 10:01
Industry Overview - The home furnishing industry is currently facing dual challenges of low consumer confidence and intensified market competition [1] - There is a growing trend among Chinese households shifting their demand for home furnishing from "having" to "quality" [3] Product Development - The evolution of bathroom products, such as the transition from traditional squat toilets to smart toilets, reflects consumers' ongoing pursuit of a healthy and comfortable lifestyle [3] - The sofa segment is experiencing a significant upgrade, moving from basic functionality to high-end quality, characterized by features like electric smart control and ergonomic support [3] - The introduction of the "first-class functional sofa era" signifies a leap in product development, showcasing a comprehensive advancement in consumer lifestyle concepts [3] Company Innovations - Zhi Huashi's "first-class cabin" has broken the price barrier of imported high-end functional sofas through continuous investment in independent research and development [3] - The company has achieved over 240 proprietary patents, enabling the localization of key components and reducing manufacturing costs for high-end functional sofas [3][4] - The innovative alloy frame designed by Zhi Huashi has undergone rigorous testing, demonstrating durability and a lifespan of up to 10 years [4] Market Positioning - Zhi Huashi's focus on original research and development, along with a robust after-sales service system, has established it as a trusted brand among global consumers and recognized by major retailers [3]
环球热评局:从淘宝获奖看中国科技的突破与未来
Huan Qiu Wang· 2025-06-10 06:08
Core Points - The Apple Design Awards (ADA) 2025 recognized Taobao for its innovative application on the Apple Vision Pro platform, marking the first time a Chinese internet platform has won this award [1][3] - The ADA is considered one of the most influential awards in digital product design, often referred to as the "Nobel Prize of application ecosystems" and the "Oscar of digital products" [3] - Taobao's award signifies the rise of Chinese applications on the global tech stage and reflects the increasing confidence of Chinese tech companies in global competition [3][9] Summary by Sections Award Significance - The ADA has been established since 1997, focusing on "design, technology, and innovation" as core evaluation criteria [3] - Winning entries must provide exceptional user experiences and redefine industry boundaries through technological innovation [3] Taobao's Innovation - Taobao Vision, the awarded application, utilizes spatial computing and represents a new mode of 3D interaction, enhancing the traditional shopping experience into an immersive 3D environment [5][6] - The application allows users to experience products virtually, such as DJI drones and home furniture, through mixed reality technology, thus lowering decision-making barriers for complex products [6][8] Technical Foundation - Taobao's success is attributed to Alibaba's long-term investments in AI, spatial computing, and 3D modeling, with over a million products currently supporting 3D display on the platform [8] - The application integrates advanced technologies into user-friendly experiences, emphasizing a "technology for experience" philosophy [8] Rise of Chinese Technology - Taobao's recognition is a milestone for Chinese tech companies, showcasing their ability to compete in design and innovation on a global scale [9] - The trend reflects significant investments in technology and innovation capabilities within Chinese enterprises, breaking the Western monopoly on design aesthetics and user experience [9] Future Outlook - The award highlights the importance of rethinking the relationship between technology and daily life, with a focus on user needs [10] - As technologies like spatial computing and generative AI mature, Chinese tech companies are expected to play a more significant role in global competition, transitioning from "Made in China" to "Intelligent Manufacturing in China" [10]