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中国国际商会文旅委员会:2025年文旅产业将持续向高质量发展迈进
news flash· 2025-07-20 05:11
Core Viewpoint - The cultural and tourism industry in China is expected to continue its high-quality development towards 2025, driven by favorable policies and technological innovations [1] Market Trends - Cultural and tourism consumption is shifting from "check-in" style to "immersive" and "experiential" formats, with a rapid growth in demand for quality and diversity [1] - The inbound tourism market is warming up, and the trend of "New National Tide going global" is emerging, forming an initial pattern of "Chinese stories, global payments" [1] - The industry is transitioning from "selling tickets" to "selling culture" and from "selling scenery" to "selling IP" [1] Technological Evolution - New technologies are continuously reshaping the cultural and tourism ecosystem, with applications like virtual reality, artificial intelligence, and smart guiding expanding the boundaries of experience [1] - The integration trends of "cultural tourism + agriculture," "cultural tourism + health care," and "cultural tourism + education" are becoming increasingly evident, releasing greater growth potential [1]