Core Insights - OUTPUT collaborates with London Lightroom to introduce David Hockney's immersive art exhibition "David Hockney: Bigger, Closer (Not Smaller, Farther)" exclusively in China, showcasing it at Shanghai Hongqiao and Pudong International Airports [1] - The partnership aims to create a comprehensive immersive media matrix covering the entire passenger flow at the airports [1] Group 1 - The exhibition is a significant project under the strategic partnership, featuring a 3D digital content titled "Let's travel, set off for a journey!" inspired by the theme of "swimming pools," designed to evoke travelers' desire for exploration [3] - The visual narrative employs bright colors and dynamic light reflections to create a dreamlike experience for passengers, enhancing their travel mood [3] Group 2 - OUTPUT's market leader, Zhao Qiuyu, emphasizes that airports serve as ideal venues for connecting art with the public, reinforcing the role of airports as cultural gateways [7] - The exhibition is currently in its second phase and will run until January next year, with plans for more immersive exhibitions and IP content to be introduced in various regions and cities [7] - OUTPUT and Shanghai Airport will explore diverse collaboration paths in digital art media, aiming to enhance the "smart art airport" experience and deepen the vision of connecting urban spaces through digital content [7]