Core Insights - Beijing Milian Technology Co., Ltd. (Milian Technology) has officially submitted its prospectus to the Hong Kong Stock Exchange, aiming for a main board listing, highlighting its emergence as a unicorn in the online emotional social industry in China [1] - As of the first half of 2025, Milian Technology reported total revenue of 1.917 billion yuan and a monthly active user (MAU) count of 9.9 million, with its core product, Yidui, leading the industry with 4.8 million MAUs and high user engagement metrics [1][3] Unique Business Model - Milian Technology has innovatively abandoned the popular "swipe left, swipe right" social model, opting instead for a "host" guided interaction mechanism that addresses the core pain points of online socializing, particularly for serious emotional connections [2] - The host plays multiple roles in a three-party video chat, significantly reducing the psychological barriers for users initiating conversations with strangers, thus enhancing the natural flow of online interactions [2] Targeting Lower-tier Markets - Milian Technology strategically focuses on lower-tier markets, tapping into a large but often overlooked user base with strong social needs but lacking confidence in online interactions [3] - The company employs a three-pronged approach to facilitate meaningful connections: host-guided interactions, data-driven algorithms, and user experience-centered product development [3] Diversification and Global Expansion - In addition to Yidui, Milian Technology has launched "Tietie," a voice social application targeting younger users, and several overseas products, thereby diversifying its offerings [6] - The company has expanded its business internationally, operating products like HiFami, Chatta, and Seeta across Southeast Asia, the Middle East, North America, and South America, with IPO funds allocated for further overseas penetration [6] Safety and Compliance Measures - Safety and compliance are critical for Milian Technology as it prepares for its IPO, especially given the prevalent risks of online fraud and content violations in the industry [7] - The company boasts a "zero penalty" record, reflecting its commitment to user complaint handling and internal risk control, while leveraging AI and big data for proactive platform monitoring [7][8] - Milian Technology is shifting its platform governance from reactive measures to proactive prevention and intervention strategies, aiming to balance user growth with platform safety [8]