Core Viewpoint - The piano consumption market is shrinking, leading to potential changes in control at Hailun Piano, which may impact its future operations and market position [2][4]. Company Overview - Hailun Piano, founded by Chen Hailun in 2001, is one of the few Chinese piano brands named after its founder and has been recognized internationally [5]. - The company went public in 2012 and is one of only two listed companies in the Chinese musical instrument industry [5]. Recent Developments - On July 17, Hailun Piano's stock surged nearly 12%, reaching a market capitalization of 2.6 billion yuan [4][5]. - The company announced that its controlling shareholders are planning a change in control, although no formal agreements have been signed yet [4]. Market Challenges - The piano market has seen a significant decline, with traditional piano sales dropping from 500,000 units in 2019 to 85,000 units currently, a decrease of approximately 83% [6]. - Hailun Piano's sales in 2024 were reported at 10,370 units, down 49.75% year-on-year, with revenue of 159 million yuan, a decline of 46.47% [6]. Future Outlook - Chen Hailun has indicated that the future of the musical instrument industry lies in smart electronic instruments, targeting markets for elderly and children [6].

Financial Performance - The company's traditional piano market share increased from 8% to 12.5% over the past year [2] - The total market for traditional pianos has decreased from 500,000 units in 2019 to 85,000 units, a decline of approximately 83% [2] - E-commerce and promotional expenses increased by 57.92%, yet revenue and net profit both declined year-on-year in the first quarter [2] Product Development - The company launched several smart digital pianos equipped with AI interaction systems, which can perform automatic playing, real-time error correction, and more [2] - The smart digital pianos were introduced to the market in April 2025, expected to boost sales of electric pianos [2] Investor Relations - The company plans to enhance communication with investors through various channels, including performance briefings and online interactions [2] - The management acknowledges the need to adapt to changing consumer habits, particularly among younger demographics [3] Industry Outlook - The electric musical instrument market grew by 15% last year, indicating a positive trend for the industry [3] - The overall music instrument industry is facing significant pressure, impacting performance across various companies [3]