Core Insights - DJI has initiated a significant price drop on several of its products, including the Osmo Pocket 3 and Mini 4 Pro drones, coinciding with the promotional period from October 9 to 14, marking a strategic move ahead of the Double Eleven shopping festival [1][3][8] - The price reductions have sparked consumer backlash, with many feeling misled due to the timing of the promotions shortly after their purchases [3][4] - The competitive landscape is intensifying, with Insta360 and other brands responding to DJI's price cuts, indicating a broader price war in the smart imaging market [6][8] Price Reduction Details - The Osmo Pocket 3 saw a price drop of 700 yuan for the standard version and 900 yuan for the all-around kit, while the Mini 4 Pro's price was reduced by 1478 yuan [1] - The promotional campaign has led to a surge in store traffic and product sales, with the Pocket 3 selling out again [3] Consumer Reactions - Consumers expressed dissatisfaction on social media, demanding explanations from DJI regarding the abrupt price drops [3] - DJI's official response indicated that the promotions were part of a regular marketing strategy for the upcoming Double Eleven event, largely ignoring requests for price adjustments [3] Competitive Landscape - The rivalry between DJI and Insta360 is escalating, with both companies launching new products aimed at each other's market segments [6][8] - Insta360 has already reduced prices on its products in response to DJI's moves, highlighting the competitive pressure in the smart imaging sector [8] New Entrants in the Market - Major smartphone manufacturers OPPO and Vivo are reportedly developing new product lines to compete directly with DJI's offerings, indicating a potential shift in market dynamics [10][12] - OPPO's first product is in the prototype stage, while Vivo's entry is expected to coincide with its new flagship phone launch [10][12] Industry Implications - The entry of smartphone giants into the smart imaging market could significantly alter competitive dynamics, leveraging their existing supply chains and market presence [12][13] - The ongoing price war and product innovations suggest a rapidly evolving market, with potential for increased consumer options and competitive pricing [8][13]