Core Insights - The report highlights the growing significance of smart projectors in various sectors, including home entertainment, education, and office environments, with China leading the global market in both consumption and production [1][4]. Market Overview - In 2024, China's projector shipment volume is projected to account for 34.2% of the global market, with sales expected to rise from 3.25 million units in 2019 to 6.042 million units, and revenue increasing from 7.81 billion yuan to 10.01 billion yuan [1][4]. - By 2025, smart projector sales in China are anticipated to reach 6.331 million units, with revenue growing to 11.08 billion yuan [1][4]. Industry Definition and Technology - Smart projectors are defined as devices that integrate smart operating systems (like Android TV) and audio systems, evolving from simple display devices to comprehensive entertainment terminals [3][8]. - Key technologies driving the industry include 3LCoS display technology, interactive technologies like Star Flash, and GPMI connectivity technology, which are maturing and increasingly converging [3][8]. Policy and Industry Chain - The Chinese government has prioritized the projector industry through various policies, supporting technological upgrades and promoting product adoption, including smart projectors and laser projectors [3][10]. - The industry chain consists of upstream components (display chips, optical lenses, light sources), midstream manufacturing, and downstream sales channels, with applications expanding into AR/VR and other emerging fields [4][10]. Market Competition - The smart projector market in China is currently dominated by low-end products, with over 54% of units priced below 1,000 yuan in 2024 [5]. - The market features a "three-tier" competitive landscape, with leading brands like XGIMI and JmGO in the high-end segment, internet brands like Xiaomi targeting the mass market, and traditional manufacturers like BenQ and Epson focusing on commercial applications [5][6]. Market Trends - The industry is witnessing trends towards product premiumization, diversification of application scenarios, integration, and automation, driven by evolving consumer demands for enhanced experiences [6][10].