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向上而生 鑫源集团品牌焕新发布
Zhong Guo Jing Ji Wang· 2026-01-19 10:46
Group 1 - The conference titled "2026 Xinyuan Brand Renewal and Global Ecological Conference" was held in Chongqing, focusing on a new brand strategy centered around ecological collaboration [2] - Xinyuan aims to position itself as a global leader in smart new energy multifunctional vehicles by 2030, with a dual-line strategy emphasizing expansion both domestically and internationally [2][3] - The brand renewal signifies Xinyuan's transition to an independent identity, enhancing its manufacturing and market capabilities for future product innovation and ecological development [3] Group 2 - Xinyuan has introduced a new service brand called "Xinyuan Towards Goodness," which aims to reconstruct the value proposition for commercial vehicle users throughout their lifecycle [3] - The company has adopted passenger vehicle service standards for commercial vehicles, offering a comprehensive service solution that includes ten service rights, ten free projects, and ten service surprises [3] - The launch of the "Upward V6" model targets the market for new energy multifunctional vehicles priced under 100,000, aiming to be a reliable partner for entrepreneurs and workers [3][4] Group 3 - The design of the Upward V6 features a minimalist "new energy front face" and a "city skyline" light strip, symbolizing the spirit of growth and resilience [4] - The vehicle boasts a height-to-width ratio of approximately 1.02, providing a stable chassis, and employs the golden ratio of 1.618 to enhance its aesthetic appeal [4] - The brand renewal is positioned as a strategic declaration for Xinyuan at a pivotal moment in the industry [4]