Core Viewpoint - Shenzhen Xipuni Precision Technology Co., Ltd. ("Xipuni" or "the Company") has announced its plan to list on the Hong Kong Stock Exchange, aiming to raise up to HKD 314 million through the issuance of 10,600,000 shares priced between HKD 27.0 and HKD 29.6 per share [1] Group 1: Company Overview - Xipuni is recognized as the largest gold watch brand in China by GMV and the largest brand of gold-inlaid precious metal watches, holding market shares of 27.08% and 28.96% respectively [2] - The Company has seen revenue growth from RMB 324 million in FY2022 to RMB 445 million in FY2023, with a projected increase to RMB 460 million in FY2024 [2] - Xipuni's flagship brand, HIPINE, has been awarded the title of "Shenzhen Well-Known Brand" since 2022, reflecting its strong market reputation [3][7] Group 2: Business Model and Partnerships - Xipuni has established long-term partnerships with renowned jewelry brands such as Lao Feng Xiang and China Jewelry, enhancing its market presence [4] - The Company operates a comprehensive business and sales system, including over 3,000 offline retail points and self-operated online stores, allowing for rapid market penetration [4] - Xipuni has begun international expansion, starting sales in Malaysia and planning further growth in the Middle East [4] Group 3: Innovation and Product Development - The Company has developed proprietary technologies, including a supermolecular gold hardening technique, enabling the mass production of gold watches [5] - Xipuni has collaborated with Huawei to launch smart gold watches, becoming the first brand to integrate Huawei's smart technology into its products [5] - The smart precious metal watch market is projected to grow at a compound annual growth rate of approximately 70% from 2024 to 2029, driven by increasing consumer demand for smart features [5] Group 4: Future Outlook - Xipuni aims to lead the gold watch industry by integrating traditional craftsmanship with innovative technology, capitalizing on the growing appreciation for gold culture and its enduring value [6]

Company Dynamics - Shenzhen Xipuni Precision Technology Co., Ltd. (referred to as "Xipuni") submitted its prospectus to the Hong Kong Stock Exchange on June 3, planning to list on the main board with China Ping An Capital (Hong Kong) Limited as the sole sponsor [2] - Established in 2013, Xipuni focuses on the design, manufacturing, and brand operation of precious metal watches, primarily generating revenue through sales of its flagship brand "HIPINE" [2] - Xipuni operates under an OBM business model with two self-owned watch brands: the core brand "HIPINE" and the sub-brand "Jinxiong" [2] - As of December 31, 2024, Xipuni's OBM product portfolio will cover over 10,000 SKUs [2] Financial Performance and Future Plans - In 2024, Xipuni generated approximately 6.2 million yuan from a limited edition smart watch gift box designed for a leading Chinese liquor brand [3] - Since January 2025, Xipuni has signed framework agreements with ODM clients to develop and sell customized smart watches equipped with Huawei smart chips, including a subsidiary of a Hong Kong-listed pharmaceutical company [3] - The net proceeds from the IPO will primarily be used to enhance production capacity, solidify the company's leading position in the traditional precious metal watch market, and seize opportunities in the smart precious metal watch and jewelry market [3] - Additional funds will be allocated to build a research and development center in Putian to enhance R&D capabilities, expand and optimize the sales network, strengthen brand building, and serve as working capital or for general corporate purposes [3] Challenges - Xipuni's path to listing has faced challenges, having attempted to list on the New Third Board twice and unsuccessfully tried to enter the Beijing Stock Exchange before turning to the Hong Kong market [3] - The company has experienced high inventory levels due to fluctuations in gold prices, with inventory balances at the end of reporting periods being 513 million yuan, 634 million yuan, and 656 million yuan, nearly 1.4 times its annual revenue [3] - The high inventory accumulation has resulted in an inventory turnover period of 708 days by the end of 2024 [3]