智驾需求金字塔模型

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四维图新程鹏:搭建智驾需求金字塔模型,坚守安全刚需底线
Zhong Guo Qing Nian Bao· 2025-04-26 10:15
Core Viewpoint - The company emphasizes a "safety necessity" technology route while launching new mid-to-high-level assisted driving products and deepening ecological cooperation with Qualcomm [2][5]. Group 1: Product Launch and Features - The company showcased a new product matrix solution for assisted driving at the 2025 Shanghai Auto Show, highlighting its collaboration with Qualcomm [2]. - Two new mid-to-high-level assisted driving products based on Qualcomm's SA8620/SA8650 platform were introduced, capable of city navigation assistance [3]. - Both products focus on core safety functions such as speed control, following distance control, and lateral precision control, while enhancing safety in complex scenarios through high-precision mapping [3]. Group 2: Safety and Technology Approach - The company has developed a five-layer pyramid model based on Maslow's hierarchy of needs, prioritizing safety as the foundational requirement for driving assistance systems [2]. - The new products utilize a multi-layered safety architecture to avoid the risks associated with black-box models, ensuring that safety and user experience are prioritized [3][4]. - The company insists on uncompromising safety principles in its product design, integrating lessons learned from industry peers to enhance product performance [4]. Group 3: Industry Outlook - As the automotive intelligence sector evolves, the company aims to reshape the development path of intelligent driving technology with a combination of "safety foundation + data engine + ecological collaboration" [5]. - The company anticipates a restructuring of the automotive intelligence industry chain in the next two to three years, aiming to make intelligent driving a reliable travel partner for users [5].