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00后租车订单大增70%,今年新注册相关企业多集中在三线及以下城市
Sou Hu Cai Jing· 2025-07-09 08:55
Group 1 - The summer season has led to a surge in travel among the student demographic, with a strong desire for autonomy, flexibility, and immersive experiences in travel, highlighted by the popularity of music festivals, concerts, and comic conventions [1] - OTA platforms report a 70% year-on-year increase in car rental orders from the post-2000 generation, with the even younger post-2005 demographic seeing a staggering 230% growth in orders [1] Group 2 - As of July 8, there are 910,900 existing car rental-related enterprises in China, with nearly 40% belonging to the rental and business services sector, accounting for 38.4% [5] - Over 50% of the related enterprises have been established for 5-10 years, making up 50.87% of the total, while those established for 3-5 years account for 23.22% [6] - The annual registration volume of car rental-related enterprises has remained between 20,000 and 30,000 from 2022 to 2024, with 9,435 registered so far this year; new registrations are concentrated in lower-tier cities, with 21.23% in third-tier cities, 18.6% in fifth-tier cities, and 17.88% in fourth-tier cities [9]