Core Insights - The article highlights the transformative journey of the Chinese liquor industry, focusing on the shift from traditional distribution models to a more relationship-driven approach led by Meng Yue, a pioneer in the winery sector [1][3][5]. Group 1: Industry Transformation - The Chinese liquor industry is currently facing challenges such as "stock game" and "homogeneous competition," necessitating a marketing paradigm shift from "product-centered" to "relationship-centered" strategies [5][7]. - Meng Yue emphasizes the importance of the Direct-To-Consumer (DTC) model, which aims to establish lasting value connections with consumers rather than merely creating online platforms [7][10]. Group 2: Operational Strategies - Meng Yue's "Minimum Viable Growth (MVG) model" focuses on creating a closed-loop operation in wineries, prioritizing practical growth over superficial designs [8][10]. - The "150 Super Customers" model encourages wineries to concentrate resources on a limited number of highly engaged customers, fostering strong relationships and ensuring sustainable growth [8][10]. Group 3: Practical Achievements - Meng Yue and his team have successfully assisted over 30 wineries in transitioning from traditional distribution models to DTC user operation models, leading to brand premiumization and continuous growth [11][14]. - The shift in consumer perception from "utilitarian social symbols" to "emotional resonance symbols" marks the emergence of a new era in the liquor industry, termed the "Heart Liquor Era" [13][16]. Group 4: Future Outlook - The future of winery competition will hinge on the depth and quality of connections with users, as outlined in Meng Yue's report on relationship marketing [14][16]. - The article concludes that the key to sustainable growth in the "Heart Liquor Era" lies in leveraging deep relationships to break free from the constraints of price wars and internal competition [16].