内容概要：产后护理及修复是指女性在生产完毕之后，常常会因为身体过于虚弱而需要一定的恢复和保 养，而这种恢复和保养被称之为产后护理及修复。随着人们消费能力的提高和对健康审美观念的重视， 现代女性对产后身材恢复、心理健康以及科学护理给予越来越多的关注，愿意投入更多的金钱和精力来 进行产后修复及护理，产后护理及修复需求激增，成为大健康消费领域的一片蓝海，市场规模不断扩 大。2024年中国产后护理及修复市场规模为675亿元，同比增长13.6%%，其中产后修复市场规模为227 亿元，同比增长18.8%；产后护理市场规模为448亿元，同比增长11.2%。按照不同的服务提供商类型， 产后护理可分为月子中心和月嫂。近年来，月子中心凭借优质的服务、专业的护理和科学的管理赢得了 众多准父母的青睐，渗透率不断提升，我国月子中心市场规模由2020年的113亿元增长至2024年的296亿 元，年复合增长率为27.2%。月嫂市场规模也保持增长态势，2024年市场规模为151亿元，同比增长 4.1%。一方面系居民生活水平的提高促使消费观念发生转变，越来越多的家庭倾向于请月嫂来照顾产 妇与新生儿；另一方面，供不应求局面下，月嫂工资不断上涨， ...

Core Viewpoint - The growth of the maternal and infant care service market in China, particularly the O2O (Online to Offline) maternity nurse service, is driven by rising living standards, changing childbirth concepts, and the prevalence of dual-income families, leading to an increasing demand for professional maternity care services [1][3]. Group 1: Industry Definition and Business Model - The maternity nurse O2O model connects families with professional maternity service providers through internet platforms, enabling digital supply-demand matching, online booking, payment, and service management [2][5]. - The industry primarily operates under two models: self-operated and platform-based. The self-operated model involves direct recruitment, training, and management of maternity nurses by the platform, while the platform-based model acts as an intermediary connecting users with third-party service providers [2][5]. Group 2: Market Growth and Demand - The maternity nurse O2O market in China is projected to grow from 6.19 billion yuan in 2015 to 43.81 billion yuan in 2024, with a compound annual growth rate (CAGR) of 24.29%. It is expected to reach 49.76 billion yuan by 2025 [3][5]. - The increasing number of newborns, projected at 9.54 million in 2024, highlights the critical role of maternity nurses in providing specialized care for newborns and supporting parents [7]. Group 3: Industry Competition Landscape - The maternity nurse O2O market is competitive, with major players like Tian'e Daijia, 58 Yuesao, and Ayi Bang, alongside numerous small service providers and individual practitioners [9][12]. - Large service institutions leverage brand effects and scale advantages, while individual practitioners compete through word-of-mouth and personal capabilities, creating a robust competitive environment [9]. Group 4: Industry Development Trends - The industry is expected to expand due to consumption upgrades, the three-child policy, and supportive measures for childbirth, particularly in first- and second-tier cities where dual-income families have a strong demand for postpartum care [14]. - The maternity nurse O2O sector is evolving towards "professionalization, digitalization, and ecological integration," with leading platforms accelerating expansion through capital integration and smaller platforms focusing on high-end customization and regional services [14].