Core Viewpoint - The growth of the maternal and infant care service market in China, particularly the O2O (Online to Offline) maternity nurse service, is driven by rising living standards, changing childbirth concepts, and the prevalence of dual-income families, leading to an increasing demand for professional maternity care services [1][3]. Group 1: Industry Definition and Business Model - The maternity nurse O2O model connects families with professional maternity service providers through internet platforms, enabling digital supply-demand matching, online booking, payment, and service management [2][5]. - The industry primarily operates under two models: self-operated and platform-based. The self-operated model involves direct recruitment, training, and management of maternity nurses by the platform, while the platform-based model acts as an intermediary connecting users with third-party service providers [2][5]. Group 2: Market Growth and Demand - The maternity nurse O2O market in China is projected to grow from 6.19 billion yuan in 2015 to 43.81 billion yuan in 2024, with a compound annual growth rate (CAGR) of 24.29%. It is expected to reach 49.76 billion yuan by 2025 [3][5]. - The increasing number of newborns, projected at 9.54 million in 2024, highlights the critical role of maternity nurses in providing specialized care for newborns and supporting parents [7]. Group 3: Industry Competition Landscape - The maternity nurse O2O market is competitive, with major players like Tian'e Daijia, 58 Yuesao, and Ayi Bang, alongside numerous small service providers and individual practitioners [9][12]. - Large service institutions leverage brand effects and scale advantages, while individual practitioners compete through word-of-mouth and personal capabilities, creating a robust competitive environment [9]. Group 4: Industry Development Trends - The industry is expected to expand due to consumption upgrades, the three-child policy, and supportive measures for childbirth, particularly in first- and second-tier cities where dual-income families have a strong demand for postpartum care [14]. - The maternity nurse O2O sector is evolving towards "professionalization, digitalization, and ecological integration," with leading platforms accelerating expansion through capital integration and smaller platforms focusing on high-end customization and regional services [14].