Core Insights - The article highlights the journey of Zhang Haifeng, a farmer-entrepreneur, who has spent 20 years developing an organic rice production factory known as the "Rice Dream Factory" in Inner Mongolia's Ulanhot City [1][2] Group 1: Company Development - Zhang Haifeng began working in his father's rice factory at the age of 20 and initiated reforms to modernize operations, leading to a profit of 100,000 yuan in the first year of his cooperative's establishment [2] - The cooperative has signed contracts with over 1,000 farmers, covering more than 10,000 acres, ensuring that rice is purchased at prices above market rates, resulting in an additional income of at least 100 yuan per acre for farmers [2] Group 2: Agricultural Practices - The cooperative focuses on improving rice quality through the establishment of high-standard farmland, enhancing soil conditions, and implementing modern agricultural practices [4] - Zhang Haifeng has introduced ecological farming techniques, such as rice-fish co-cultivation, to improve soil health and increase yields [4] Group 3: Product Branding and Marketing - The cooperative has registered its own rice brand, "Grassland Sanhe," with products distributed to major cities including Beijing, Shanghai, and Guangzhou [5] - Recent upgrades to the factory include a new facility of nearly 50,000 square meters, which doubles production capacity and is designed for e-commerce and live streaming sales [5]