今日永州讯（通讯员 李严军 余巧艳）近日，宁远县水市镇紫源洞村一批优质生态大米运抵县城，这是当地以消费帮扶助力乡村产业发展的实 践。 今年6月，宁远县自然资源局乡村振兴工作队驻村后，积极帮助村民拓展销路。工作队成员通过社交平台宣传、对接需求等方式，广泛发动各 界力量参与消费帮扶。截至9月下旬，已协助销售大米约1.6万斤。"他们自己销售，销售渠道窄、周期长。我们采用'以购带扶'的模式，一次性 就帮他们解决了销售问题。"宁远县水市镇紫源洞村乡村振兴工作队队长李胜辉说道。 工作队还全程参与大米品质把控、包装优化和运输保障，确保产品优良。下一步，将深化消费帮扶机制，助力紫源洞村做强特色产业、拓宽稳 定销路，夯实乡村振兴产业基础。 紫源洞村地处水市水库库区，山多田少，产业发展受到一定制约。今年，该村以"党支部+合作社+农户"模式，带动187户村民种植180余亩一 季晚稻，并推动稻米标准化加工。"我们这里无污染，水质好，昼夜温差大，种植的水稻生长周期长，人家种植的水稻130天左右采收，我村的 水稻要150天才能够采收，所以这个品质好、品质优。"宁远县水市镇紫源洞村党支部书记李平銮介绍道。 ...

Core Viewpoint - The article highlights the robust development of the high-quality rice industry in Gaoyao, focusing on the comprehensive planning and integration of the entire industry chain to enhance production and income for local farmers [6][42]. Group 1: Industry Development - The rice planting area in Gaoyao has stabilized at over 498,000 acres, with an annual total output of 219,000 tons and a first production value exceeding 720 million yuan [10][11]. - The comprehensive output value of the rice industry is expected to surpass 2.5 billion yuan by 2027, driven by scientific planning and strong chain development [7][54]. - The "one garden, one piece, eight bases" layout has been established to promote modern agricultural development in Gaoyao [12][14]. Group 2: Technological Integration - The industry has adopted a green planting model that emphasizes high quality, efficiency, resource conservation, and ecological protection [23]. - The mechanization level of rice farming in Gaoyao has reached 87%, ranking first in Zhaoqing and among the top in Guangdong Province [36]. - Collaboration with institutions like the South China Agricultural University has led to the promotion of high-yield rice varieties, enhancing both quality and output [32][33]. Group 3: Economic Impact - The "company + cooperative + farmer" model has been implemented, ensuring stable economic income for farmers and job opportunities in their local areas [44][46]. - The establishment of provincial and municipal leading enterprises has resulted in a comprehensive output value of 1.52 billion yuan for the entire industry chain [49]. - The integration of agriculture, processing, and tourism is expected to further enhance the economic benefits for local communities [30][54].

Core Viewpoint - The article highlights the successful community promotion event for Qingyuan silk rice, showcasing its quality and the positive reception from local residents, which aims to enhance brand recognition and market reach for the product [10][19][28]. Group 1: Event Overview - The community promotion event took place at the Pearl River Empire community in Guangzhou, featuring a lively atmosphere with activities such as rice tasting and games [2][3][9]. - This event is the third in a series of promotional activities organized by the Guangdong Silk Rice Cross-County Industrial Park, following two previous events that attracted over 8,000 participants [10][11]. Group 2: Product Reception - Residents expressed high satisfaction with Qingyuan silk rice, with many participants sharing their positive experiences and photos on social media [12][13][14]. - The rice was praised for its quality, with comments highlighting its appealing texture and flavor, leading to a strong interest in purchasing [5][12][14]. Group 3: Agricultural Development - Qingyuan has been actively developing its silk rice industry, with a focus on creating a modern agricultural industrial park and enhancing processing capabilities, which now exceed 600,000 tons annually [19][20]. - The total planting area for Qingyuan silk rice in 2024 is projected to be 1.5604 million acres, with a comprehensive output value of 6.457 billion yuan [22]. Group 4: Marketing Strategy - The promotion strategy includes a combination of brand operation, exhibitions, and multimedia advertising to transition Qingyuan silk rice from being well-grown to well-sold [23][27]. - The community promotion effectively creates a direct purchasing channel for residents, facilitating the connection between consumers and producers [26][28].

Core Viewpoint - The article emphasizes the importance of branding in the rice industry, particularly in Jiangsu, to enhance market competitiveness and ensure farmers' income growth through quality rice production and effective branding strategies [1][3][4]. Group 1: Branding and Market Impact - Jiangsu has a long-standing reputation as a rice-producing region, yet its rice brands have not matched the quality of its resources, leading to a push for stronger branding initiatives [1][4]. - The "Water Rhythm Su Rice" brand has been established to promote high-quality rice, with efforts to create a regional public brand and enhance market presence [2][3][6]. - Successful examples include the Sheyang rice brand, which has become a significant driver of local economic growth, demonstrating the potential of effective branding in the agricultural sector [2][4]. Group 2: Quality and Production Techniques - The article highlights the use of advanced agricultural techniques, such as the South Jing 46 rice variety and smart seedling production methods, to ensure high-quality rice output [1][5]. - Jiangsu's rice production capabilities are strong, with a total planting area of 33 million acres and an annual output of approximately 20 million tons, ranking it fourth in the country [4][5]. - The introduction of standardized production practices and quality control measures is crucial for maintaining the integrity of the "Water Rhythm Su Rice" brand [5][9]. Group 3: Economic Benefits for Farmers - The article outlines the financial benefits for farmers through premium pricing for high-quality rice, with examples showing an increase in income of approximately 500 yuan per acre due to better market prices [1][6]. - The establishment of rice production alliances and order-based farming has led to significant income increases for participating farmers, with estimates of around 20% annual income growth [2][4]. - The focus on quality and branding is expected to create a virtuous cycle where consumers are willing to pay more for high-quality rice, further incentivizing farmers to produce better varieties [8][10]. Group 4: Future Directions and Challenges - To enhance market competitiveness, there is a call for expanding the planting area of high-quality rice and addressing issues related to brand dilution through mixed sales of inferior rice [8][10]. - Continuous innovation in product development, packaging, and brand promotion is necessary to strengthen the market presence of Jiangsu rice [10]. - The government and industry stakeholders are committed to improving the overall quality and marketability of Jiangsu rice, aiming to position it as a leading brand in the national market [10].