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京东健康 734 亿财报背后:上门护理翻倍、体检开店加速,用户为何爱上“买健康服务”?
第一财经· 2026-03-06 13:30
Core Viewpoint - JD Health has significantly outperformed market expectations with its 2025 financial report, showcasing a revenue of 73.4 billion yuan, a year-on-year growth of 26.3%, and a Non-IFRS net profit of 6.5 billion yuan, marking a 36.3% increase, with a net profit margin of 8.9%, the highest in the company's history [1] Group 1: Financial Performance - JD Health's annual active user count has surpassed 218 million, maintaining a revenue growth rate of over 20% for four consecutive quarters [1] - The company is transitioning from a "pharmaceutical e-commerce" model to a "full-scenario health consumption platform" [1] Group 2: Innovation in Services - JD Health's innovations are rooted in a deep understanding of consumer anxieties regarding health services, particularly in areas like medical aesthetics and home care, where issues of information asymmetry and price transparency have suppressed demand [3] - The launch of JD Medical Aesthetics, a self-operated medical aesthetics store, emphasizes strict control over doctor recruitment and product supply chains, aiming to establish a quality benchmark in the industry [3] Group 3: Home Health Services - The "Home Quick Test" service extends the capabilities of top-tier hospitals to households, allowing for sample collection and rapid reporting, thus enhancing the efficiency of the "testing-diagnosis-medication" chain [4] - This service has seen a 238% year-on-year increase in order volume during the 2025 flu season and is currently available in 16 cities, including partnerships with nearly 30 top hospitals [4] Group 4: Health Checkup Innovations - JD Health aims to create a "third pole of professional health checkups" to break the dichotomy between public hospitals and traditional private institutions, focusing on user experience and service integration [5] - The use of AI in health checkups has improved report generation efficiency by 135%, allowing users to receive results 3.5 days earlier on average [5] Group 5: Supply Chain and AI Integration - JD Health's unique "AI + Super Supply Chain" dual-engine capability supports its systemic collaboration across various high-barrier medical fields [8] - The company has developed a comprehensive health intelligence matrix, including AI doctors and pharmacists, which has facilitated millions of patient interactions with a high satisfaction rate [8] Group 6: Future Growth Logic - JD Health should be viewed as a core driver of new health consumption productivity in China, with its 2025 financial report reflecting not just financial growth but the emergence of a comprehensive innovative health consumption platform [11] - The company's service model transforms high-threshold professional services into standardized, easily accessible products, allowing users to receive reliable health solutions without needing to understand complex medical processes [11][12]