服务型新零售
Search documents
蒙牛集团与碧桂园服务达成战略合作,开启社区便民零售深度合作
Xin Lang Cai Jing· 2025-12-02 03:19
Core Viewpoint - Country Garden Services Group and Mengniu Group have officially reached a strategic cooperation agreement, marking a significant milestone in the development of community convenience retail business [1][3]. Group 1: Strategic Cooperation - The cooperation will focus on a wide range of dairy products, including ambient, chilled, fresh milk, and frozen products, establishing an "efficiency co-creation mechanism" to integrate Country Garden's extensive property projects with Mengniu's efficient logistics network [3]. - This partnership aims to significantly reduce the "last mile" delivery costs and enhance service response speed, providing community residents with more convenient, healthy, and cost-effective dairy products and services, thereby supporting the construction of a "15-minute convenient living circle" [3]. Group 2: Company Background - Mengniu Group, founded in 1999 and headquartered in Hohhot, Inner Mongolia, is consistently ranked among the top ten dairy companies globally and was listed on the Hong Kong Stock Exchange in 2004 [6]. - The company focuses on providing nutritious, healthy, and delicious dairy products, with a diverse product matrix that includes liquid milk, ice cream, milk powder, and cheese, featuring well-known brands such as Telunsu, Pure Zhen, and others [6]. - Country Garden Services Group, established in 1992 and listed on the Hong Kong Stock Exchange in 2018, operates in over 400 cities and more than 8,000 projects, aiming to create a trusted service brand through new services, technology development, and a multi-value ecosystem [7].