Core Insights - The global wearable band market is projected to grow by 13% year-on-year in Q1 2025, reaching a shipment volume of 46.6 million units, driven by a low base from the previous year and a rebound in market demand [1][8] - Major product categories, including basic bands, basic watches, and smartwatches, have all seen growth, contributing significantly to market expansion [1] Company Performance - Xiaomi regained the top position in the wearable band market with a 44% increase in shipments to 8.7 million units, benefiting from the popularity of the Redmi Band 5 and a strong product portfolio [2][3] - Apple ranked second with a 5% increase in Apple Watch shipments, reaching 7.6 million units, and is expected to revitalize growth with new product updates in the second half of 2025 [3] - Huawei maintained third place with a 36% increase in shipments to 7.1 million units, supported by the performance of its GT and Fit series and the global promotion of the Huawei Health App [3] - Samsung experienced a significant 74% increase in shipments to 4.9 million units, leveraging a dual-track strategy to expand its user base in emerging markets while maintaining a premium position in developed markets [3] - Garmin ranked fifth with a 10% increase in shipments to 1.8 million units, focusing on a differentiated product mix and the new Connect+ platform to enhance customer retention [3] Market Trends - The wearable band market is transitioning from a hardware-driven model to an ecosystem-driven model, with companies focusing on platform and service development to enhance user retention and drive sustainable revenue [4] - Health monitoring and fitness guidance are becoming core application scenarios, making seamless device connectivity and subscription-based services crucial for increasing user engagement and driving revenue growth [7] - Consumer preferences are shifting towards price, battery life, and health monitoring as the top factors influencing purchasing decisions, highlighting the need for manufacturers to balance innovative features with core selling points [5]