Core Insights - The global wearable wristband device industry is experiencing rapid growth and transformation, with Q1 2025 shipments reaching 47 million units, a 13% year-on-year increase, driven by low base effects and recovering market demand [1][14] - Major product categories, including basic bands, basic watches, and smartwatches, have all seen significant growth, becoming key drivers of market expansion [1][14] - The market is shifting from a "hardware-driven" model to an "ecosystem-driven" model, with manufacturers accelerating the development of platforms and services to enhance user retention and sustainable revenue [1][14] Industry Overview - Wearable wristband devices are portable electronic devices worn on the wrist, integrating sensors, chips, and smart algorithms for health monitoring, activity tracking, and information interaction [2] - The industry has evolved through four main stages: the nascent phase (2000-2014), rapid growth phase (2015-2018), innovation upgrade phase (2019-2023), and stable development phase (2024-present) [5][6][7] Current Industry Status - In Q1 2025, Xiaomi regained the top position in global shipments with 8.7 million units, a 44% increase, primarily due to the popularity of the Redmi Band 5 [16][21] - Apple ranked second with 7.6 million units shipped, a 5% increase, while Huawei maintained third place with 7.1 million units, a 36% increase [16][18] - Samsung's shipments surged by 74% to 4.9 million units, leveraging a dual-track strategy to expand its user base in emerging markets while maintaining a premium position in developed markets [16] Industry Development Trends - The industry is witnessing a technological convergence that drives product evolution towards "unobtrusive, proactive, and specialized" devices [23] - Wearable devices are increasingly penetrating vertical markets such as healthcare, industrial safety, and elder care, with specific requirements for reliability and compliance [25] - Chinese manufacturers are building competitive advantages through "hardware + software + services" ecosystems, while facing intensified global competition from established players like Apple and Samsung [26]

智通财经APP获悉，Canalys的最新数据显示，2025年第一季度，全球可穿戴腕带设备市场同比增长13%，出货量达4660万台。得益于去年同期基 数较低以及市场需求回升，整体增长加速。其中，三大主要产品品类——基础手环，基础手表以及智能手表均实现增长，成为推动市场扩张的主 要动力。 | | Worldwide: top wearable band vendors, Q1 2025 | | | | --- | --- | --- | --- | | | Vendor | Unit share | Annual growth | | #1 个 | Xiaomi | 19% | +44% | | #2 - | Apple | 16% | +5% | | #3 ◀ | Huawei | 15% | +36% | | #4 | Samsung | 11% | +74% | | #5 # Source: Canalys estimates (sell-in shipments), Wearable Band Analysis, May 2025 | Garmin | 4% | +10% | Canalys分析师Jack ...

Canalys（现并入Omdia）的最新数据显示，2025年第一季度，全球可穿戴腕带设备市场同比增长13%，出货 量达4660万台。得益于去年同期基数较低以及市场需求回升，整体增长加速。其中，三大主要产品品类——基 础手环，基础手表以及智能手表均实现增长，成为推动市场扩张的主要动力。 Canalys（现并入Omdia）分析师Jack Leathem表示："自2021年第二季度以来，小米首次在可穿戴腕带设备市场 位列榜首，得益于其广泛的产品组合以及通过HyperOS实现的更强整合能力。小米通过在小米手环和红米 Watch系列上引入焕新设计与增强数据功能，将丰富的功能下放至更亲民的价位段，提升了整体产品价值。同 时，多品类协同以及在新兴市场中的定价策略，为其增长提供了支撑。对于众多厂商而言，新兴市场依旧是关 键增长引擎。传音就是典型代表，通过精准的本地化策略和高性价比定位，在东南亚市场持续扩大影响力。三 星也在加大对基础手环产品的投入，以拓展其在发展中市场的份额。" 2025年第一季度，生态系统实力成为主要厂商制胜因素： 硬件利润紧 缩，生态系统成新战场 Canalys（现并入Omdia）研究经理陈秋帆（Cynt ...