服装业转型升级

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破解服装业转型升级瓶颈
Jing Ji Ri Bao· 2025-07-07 22:20
Core Viewpoint - The 2025 China (Dalian) International Apparel and Textile Expo highlights the importance of the apparel and textile industry in China's economy, emphasizing its role in economic development, income increase, and employment solutions [1] Group 1: Industry Overview - The apparel and textile industry is a crucial sector in China's economy, contributing significantly to economic growth and improving living standards [1] - China's annual clothing production exceeds 70 billion pieces, providing approximately 8.75 garments per person globally, with textile and apparel exports maintaining over $300 billion for five consecutive years [1] - The industry is currently undergoing a transformation focused on upgrading, innovation, and high-quality development to enhance consumer experience and meet demand [1] Group 2: Challenges and Solutions - The industry faces challenges such as insufficient independent research and innovation capabilities, low technological content, inadequate brand recognition, and the need for improved sustainability [1] - To address these issues, the industry must adopt multiple measures to promote innovation, branding, and sustainability [1] Group 3: Innovation and Design - Enhancing creative design capabilities is essential, with a focus on cultivating technology-driven enterprises and addressing product homogeneity through original design [2] - The industry is encouraged to improve digital design capabilities and foster personalized, fashionable designs to better meet consumer needs [2] Group 4: Brand Management - Professional brand management is crucial, with a push for high-quality products that possess independent intellectual property and strong market competitiveness [2] - Support for digital and intelligent transformation of apparel enterprises is necessary to enhance brand construction and promote self-owned brands [2] Group 5: Green Development - Green development is vital for ecological civilization and new industrialization, with encouragement for apparel companies to adopt advanced green processes and technologies [3] - The establishment of a low-carbon, circular green manufacturing system is essential, focusing on green factories, supply chains, and products to improve overall green manufacturing levels [3]