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(经济观察)民企出海“各显身手” 全球市场焕新中国印象
Zhong Guo Xin Wen Wang· 2025-11-23 12:56
Group 1 - The core viewpoint is that Chinese private enterprises are increasingly reshaping the global perception of "Made in China" through innovative products and services, moving from simple product exports to deeper market integration [1][2] - The report indicates that by 2025, the top 500 Chinese private enterprises are expected to report a total R&D expenditure of 1.13 trillion RMB, with an average R&D intensity of 2.77% [1] - The rise of digital technology and cross-border e-commerce platforms, such as SHEIN and Alibaba International Station, has facilitated easier access for Chinese manufacturers to global consumers [2] Group 2 - Chinese companies are adopting localization strategies, such as understanding local cultures and tailoring products to meet regional preferences, which is becoming essential for their internationalization efforts [2][3] - The establishment of overseas R&D centers, production bases, and supply chains, along with hiring and training local employees, allows Chinese enterprises to connect deeply with local markets [3] - This deep connection leads to a shift in global consumer perception of Chinese brands from being price-focused to value-oriented, reflecting a more innovative and open image of China [3]