本土瑜伽服品牌崛起

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瑜伽服赛道 本土新势力崛起
Guang Zhou Ri Bao· 2025-07-09 08:11
Group 1 - The Chinese sportswear market, particularly the yoga apparel segment, is experiencing intense competition, with significant market entries and acquisitions, such as the acquisition of Sweaty Betty by Baozun [1] - The yoga apparel market in China is projected to exceed 80 billion yuan by the end of 2024, with a compound annual growth rate (CAGR) of over 15% [1] - Lululemon reported a global net revenue of $2.4 billion for Q3 of fiscal year 2024, with a nearly 40% year-on-year growth in the Chinese market, reaching $318 million [1] Group 2 - Domestic brands like Anta, Li Ning, and Xtep are emerging as new forces in the yoga apparel market, focusing on multi-scenario designs and gaining market share [1] - MAIA ACTIVE, acquired by Anta, is concentrating on yoga products and has seen significant growth in its young consumer base, with 68% of sales coming from the 25-35 age group [2] - The future of the yoga market will hinge on understanding female consumer needs, as brands that can effectively cater to these demands will gain a competitive edge [2]