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按下“需求驱动”快进键 机器人产业迸发新动能
Zheng Quan Ri Bao· 2025-08-05 15:44
Core Viewpoint - The Chinese robotics industry is entering a new development stage driven by both technological innovation and consumer demand, as evidenced by significant events like the World Robot Conference and the E-Town Robot Consumption Festival [1][2]. Group 1: Industry Events and Trends - The World Robot Conference in Beijing will feature over 200 domestic and international robotics companies showcasing more than 1,500 exhibits, including over 100 new product launches [1]. - The E-Town Robot Consumption Festival aims to stimulate consumer interest by offering exclusive vouchers, with individual purchases of robotic products eligible for subsidies up to 1,500 yuan [1]. Group 2: Shift from Technology-Driven to Demand-Driven - The industry is transitioning from a "technology-driven" narrative to a "demand-driven" approach, creating a complete feedback loop of "research—application—feedback—optimization" [2]. - This shift allows companies to accurately capture consumer needs and encourages consumers to participate in technological iterations, ensuring that innovations are market-oriented [2]. Group 3: Policy and Ecosystem Development - To build a demand ecosystem, it is essential to establish a long-term mechanism for "demand-driven innovation," including tax incentives for first-time purchases of domestic robots and creating a "demand matching platform" [2][3]. - The establishment of safety standards for household service robots and compatibility standards for industrial robots is crucial for orderly competition and market demand release [2]. Group 4: Consumer Activation Strategies - Beyond direct subsidies, breaking the perception of robots as high-end consumer goods is necessary, with initiatives like community experience zones for elderly care robots and educational robots in shopping areas [3]. - A comprehensive service system for small household robots, including trial, purchase, and after-sales support, can lower consumer decision-making barriers [3]. Group 5: Industry-Specific Applications - The industry should focus on "defining technology from scenarios" rather than "finding applications for technology," with tailored robotic solutions for specific manufacturing processes and service industry needs [3]. - For instance, delivery robots in the restaurant sector must adapt to complex layouts, while sorting robots in logistics need to recognize irregular packages and optimize routing [3]. Group 6: Future Outlook - With ongoing policy benefits, an awakening consumer market, and targeted technological breakthroughs, the Chinese robotics industry is poised for significant advancement in the global value chain [4].