Core Insights - The industrial robot price war in China has led to profit margins dropping below 15%, while customers are increasingly demanding smarter, more stable, and more tailored solutions [1] - Efort's recent announcement of acquiring 10.16 million square meters of industrial land for a "robot super factory and global headquarters project" signifies a strategic move to break through the competitive landscape by focusing on "technology foundation + large-scale manufacturing" [1][2] Group 1: Strategic Location and Timing - Efort's new facility is located in Wuhu, which is its operational base, benefiting from a complete industrial chain that includes core components and system integration, thus reducing logistics and collaboration costs [3] - The domestic industrial robot sales exceeded 300,000 units in 2023, but the localization rate for high-end six-axis robots remains below 30%, indicating a significant market opportunity for Efort to capture high-end customized orders [3] - The super factory will not only expand physical space but also upgrade production models, incorporating digital production lines and flexible manufacturing units to enhance efficiency and reduce costs [3][8] Group 2: Technological Foundation - The "intelligent robot general technology foundation" project, which received a 50 million yuan subsidy, aims to address common industry challenges such as scene adaptation, flexible control, and ecological collaboration [4][5] - This technology foundation serves as the underlying operating system for robots, facilitating quicker adaptation to various production scenarios and improving interoperability among different systems [4] Group 3: Comprehensive Development - The project will include a research and development center focused on core technology innovation, a production base utilizing advanced automation, a display center for showcasing products, and a service center for comprehensive customer support [8] - Efort's strategy shifts from merely selling robots to providing intelligent production line solutions, enhancing customer efficiency and cost reduction, which is crucial for standing out in a competitive market [8]