Investment Rating - The industry rating is "Recommended" [5] Core Insights - The report highlights that Amer Sports' Q2 performance in the Greater China region saw a revenue increase of 42%, exceeding market expectations, with a total revenue of $12.36 million, a year-on-year growth of 23.46% [2][16] - The gross margin reached a historical high of 58.7%, with a net profit margin of 5.5%, reflecting a significant improvement in profitability [2][16] - The report indicates that the company has raised its full-year guidance, expecting a revenue growth of 20%-21% for the fiscal year 2025, up from a previous estimate of 15%-17% [2][16] Summary by Sections Company Performance - Amer Sports reported Q2 revenue of $12.36 million, net profit of $0.18 million, and adjusted net profit of $0.36 million, with year-on-year growth of 23.46% and a return to profitability [2][16] - The company experienced a gross margin of 58.7% and an operating net profit margin of 5.5%, both showing increases of 2.7 and 2.6 percentage points respectively [2][16] - The performance by business segments showed growth in functional apparel (23%), outdoor (35%), and ball sports (11%) [2][16] Regional Performance - Revenue growth in the Greater China region was 42%, while the Asia-Pacific region grew by 45%, the Americas by 6%, and EMEA by 18% [2][16] - For the first time, Greater China achieved the highest revenue scale in a single quarter [2][16] Channel Performance - Direct-to-Consumer (DTC) sales increased by 40%, while wholesale sales grew by 9% [2][16] - The total number of self-owned stores increased by 40%, with a notable growth of 142 stores in the ball sports category [2][16] Other Company Updates - Xtep International reported a revenue of 6.838 billion yuan and a net profit of 914 million yuan for H1 2025, with a year-on-year growth of 7.1% and 21.5% respectively [3][17] - Crystal International achieved a revenue of $1.229 billion and a net profit of $98 million for H1 2025, with a year-on-year growth of 12.4% and 16.8% respectively [3][17] - Huayi Group reported a revenue of 12.661 billion yuan, with a net profit decline of 11.06% for H1 2025, attributed to pressure from existing clients and production adjustments [4][18] Market Trends - The report notes a slight improvement in the growth rate of sports and leisure apparel on the Taobao and Tmall platforms in July 2025, with children's clothing and bags showing significant growth [8] - The cotton price index in China remained stable, with a slight decrease of 0.16% in the recent week, while the year-to-date increase was 3.4% [9][34]