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茶企争先“卷”年轻人市场 个别企业打上了“ESG”标签
Mei Ri Jing Ji Xin Wen· 2025-04-24 13:24
Core Insights - The future blueprint for Sichuan's tea industry includes stabilizing the planting area at 5.9 million acres by 2027, with revenue from large-scale enterprises exceeding 10 billion yuan and a total output value reaching 130 billion yuan [1] - The tea industry is focusing on digitalization to enhance production capacity and is targeting younger consumers by adapting packaging and flavors to meet their preferences [1][2] Industry Trends - The upcoming 14th Sichuan International Tea Expo will showcase local high-quality tea products and cross-industry derivatives aimed at the young market, indicating a competitive landscape among tea companies [2] - The tea market is becoming increasingly competitive, with companies employing pricing strategies to attract younger consumers, leading to a price war that may benefit leading brands by eliminating inferior products [2][3] Product Development - Tea companies are innovating in product development to cater to younger tastes, such as flavored teas and user-friendly packaging designs that enhance the consumption experience [3] - The Sichuan Provincial Department of Commerce supports the development of new tea beverages and collaborations between tea producers and new beverage companies to expand product categories and improve profitability [3] Technological Advancements - Automation and robotics are being utilized in tea production to improve efficiency and maintain quality, with companies implementing digital production methods to stabilize quality and reduce costs [5] - The focus on health and sustainability is driving tea companies to obtain low-carbon certifications and emphasize eco-friendly practices in their production processes [5][6] Industry Structure - The government is promoting a collaborative development model within the tea industry, emphasizing the importance of leading enterprises and integrating the entire supply chain to enhance the industry's overall efficiency and competitiveness [6]