Core Viewpoint - Qingdao Beer has successfully redefined the concept of "fresh" by enabling consumers to enjoy fresh draft beer at home, overcoming previous limitations of transportation and geography [2][8]. Group 1: Product Quality and Standards - The implementation of the "unfiltered, undiluted, and unpasteurized" principle in Qingdao Beer’s production process ensures the preservation of active yeast and rich flavors, as established by the 2020 group standard for draft beer [3][4]. - The production environment is maintained in a sterile condition with a 100,000-level cleanroom, ensuring high standards of hygiene and quality control [3][5]. - The beer's unique characteristics include a high original wort concentration of 13°P, resulting in a rich malt flavor and a natural hazy appearance [4][5]. Group 2: Logistics and Distribution - Qingdao Beer has developed a "fast fresh-keeping chain" utilizing IoT technology and big data to ensure that the beer reaches consumers within a 7-day shelf life without losing its quality [5][6]. - The company employs a digital monitoring system for cold chain logistics, ensuring that every bottle is kept at a constant temperature of 5°C during transportation [6][7]. - Innovative packaging technology, including aluminum bottles with high sealing capabilities, helps maintain the beer's freshness during delivery [5][6]. Group 3: Consumer Engagement and Accessibility - Qingdao Beer has integrated digital platforms for efficient order fulfillment, allowing consumers to receive fresh beer quickly through various delivery services [7][8]. - The brand has become a popular choice in major supermarkets and e-commerce platforms, making fresh draft beer accessible nationwide [8][9]. - The company's "Qingdao Beer Fresh Delivery" service enhances consumer experience by providing timely and convenient access to fresh beer [7][8].