Core Insights - HomeFacialPro (hfp) has announced actress Liu Tao as its new spokesperson, promoting the theme "Gentle, Yet Powerful" to highlight the effectiveness of its fruit acid skincare products [1][2] - The collaboration aims to resonate with hfp's brand philosophy of "Let Ingredients Touch the Skin," emphasizing the importance of effective ingredients in skincare [2][4] Brand and Product Strategy - hfp focuses on addressing skincare issues such as excessive oil secretion and dull skin by utilizing fruit acid ingredients, specifically through its fruit acid essence water product [3][4] - The fruit acid essence water features a three-generation fruit acid formula that targets different skin layers, effectively unclogging pores and improving skin conditions like blackheads and acne [3] - The product includes innovative ingredients like bifida ferment and centella asiatica extract, ensuring a gentle yet effective skincare experience with a 90% repair essence base [3] Market Position and Performance - hfp has established a diverse product matrix, including various skincare items from basic lotions to advanced serums, accumulating over 30 million users [4] - The brand has been recognized as the top seller in the fruit acid skincare e-commerce market in China for three consecutive years, solidifying its position as the leading fruit acid facial care brand [4][5] - hfp's success is attributed to its deep understanding of user needs and strong research capabilities, including a partnership with Shanghai Jiao Tong University for innovative fruit acid research [4][6]